Senior Marketing Automation Manager

Canonical Ltd.; Helsinki; Remote; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Remote work

Learning budget

Annual compensation review

Recognition rewards

Holiday leave

Parental leave

Employee assistance

Sprint travel

Priority Pass

Job summary

Canonical is seeking an outstanding Senior Marketing Automation Manager. The ideal candidate will be passionate about technology, technology marketing and the use of automation to improve campaigns.

This role sits in the Marketing team reporting to the Marketing leadership, with remote work in the EMEA region. You will design and optimize lifecycle journeys across email and multi‑channel CRM, monitor Marketo performance, run experiments, develop lead scoring, and build scalable automation

Qualifications

• Advanced proficiency with Marketo, Hubspot or Salesforce Marketing Cloud.
• Experience in setting up integrations and automations between CRM systems and other platforms.
• Ability to work with at least two of Python, JS, SQL, Velocity.
• Solid understanding of lead generation data.
• Strong understanding of segmentation strategy and CRM best practices.
• Engagement with the latest trends in marketing technology.

Responsibilities

• Design and optimise advanced lifestyle journeys across e‑mail and multi‑channel CRM.
• Monitor overall Marketo performance and health.
• Lead experimentation programmes across nurture streams, targeting and conversion optimisation.
• Develop advanced lead nurturing, lead scoring and engagement frameworks.
• Build scalable automation workflows to support other stakeholders in Marketing.

Skills

Marketo

Hubspot

Salesforce Marketing Cloud

CRM integrations

Python

JavaScript

SQL

Velocity

Lead generation data

Segmentation strategy

Marketing technology trends

Tools

CRM integrations

Job description

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder led, profitable and growing.

We are looking for an outstanding Senior Marketing Automation Manager. The ideal candidate will be passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands‑on, experiment, measure and use automation to make daily life easier.

This role sits in the Marketing team reporting to the Marketing leadership.

Location: This role will be based remotely in the EMEA region.

What your day will look like

• Design and optimise advanced lifestyle journeys across e‑mail and multi‑channel CRM
• Monitor overall Marketo performance and health
• Lead experimentation programmes across nurture streams, targeting and conversion optimisation
• Develop advanced lead nurturing, lead scoring and engagement frameworks
• Build scalable automation workflows to support other stakeholders in Marketing

What we are looking for in you

• Advanced proficiency with Marketo, Hubspot or Salesforce Marketing Cloud
• Experience in setting up integrations and automations between CRM systems and other platforms
• Ability to work with at least two of the following languages: Python, JS, SQL, Velocity
• A solid understanding of lead generation data
• Strong understanding of segmentation strategy and CRM best practices
• Engagement with the latest trends in marketing technology

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, you can ask in the later stages of the recruitment process.

• Fully remote working environment - we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events

About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.

Canonical has been a remote‑first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st‑century digital business.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.