Search Experience Lead: SEO & AI Visibility

SEB; Pargas; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

International opportunities

Exclusive benefits

Competitive compensation

Job summary

SEB Kort Group is seeking a Search Experience Manager to lead our approach to SEO, AI visibility, and digital discoverability. You will combine strategic direction with hands-on expertise and work with Marketing, Digital, UX, Technology, and business teams to turn insights into actions.

With a focus on B2B customer journeys, you will ensure our brands remain visible, trusted, and competitive as search behaviors evolve, while collaborating across regions and platforms.

Qualifications

• Several years of experience in SEO, including technical SEO and content optimization.
• Experience from SEO or digital visibility in a B2B environment.
• Experience or strong knowledge of AI-powered search, generative AI or LLMs.
• Knowledge of website architecture and web performance.
• Experience working closely with development, content and business teams.
• Strong analytical skills and the ability to connect data with business priorities.
• Ability to lead cross-functional initiatives and influence stakeholders without direct authority.

Responsibilities

• Own and develop our search experience strategy across traditional search, AI-powered search and LLM-driven discovery.
• Define and drive the SEO roadmap, covering technical SEO, content optimization and user experience.
• Improve how generative AI systems find, interpret and present our content.
• Lead cross-functional initiatives and align Marketing, Digital, Technology and business teams.
• Work with content teams, CMS owners and developers to improve content discoverability, website structure, metadata and indexing.
• Use data and analytics to identify priorities, measure impact and establish KPIs.
• Translate complex technical developments into clear recommendations for stakeholders.

Skills

Technical SEO

Content optimization

AI visibility

LLMs

CMS platforms

Web performance

Website architecture

Collaboration

Data analytics

Tools

CMS platforms

Job description

SEB Kort Group is seeking a Search Experience Manager to lead our approach to SEO, AI visibility, and digital discoverability. You will combine strategic direction with hands-on expertise and work with Marketing, Digital, UX, Technology, and business teams to turn insights into actions.

With a focus on B2B customer journeys, you will ensure our brands remain visible, trusted, and competitive as search behaviors evolve, while collaborating across regions and platforms.