Nordics Lead, Customer Lifecycle Strategy

If Insurance; Espoo; Hybrid; EUR 150,000 - 210,000; Full time

Benefits offered by this job

Inclusive environment

Career opportunities

Hybrid workplace

Wellness allowance

Sports activities

Insurance benefits

Lunch benefit

Pension savings

Job summary

If Insurance is reshaping how we define and deliver customer lifecycle experiences across the Nordics, you will lead the Customer Lifecycle Management capability area with a clear direction and a hands-on leadership style. You will empower a team of 3 leaders and about 20 specialists to align strategies with markets, analytics, and CRM to drive growth and customer value.

As a senior leader, you will collaborate across tribes and business units, shaping lifecycle models, omnichannel engagement,

Qualifications

• Experience leading customer lifecycle initiatives and strategies.
• Strong ability to translate business goals into lifecycle frameworks.
• Proven capability in multi-market or Nordic environments.
• Excellent stakeholder management across marketing, sales, product and partnerships.
• Data-driven approach to customer insights, segmentation and CRM execution.
• Fluent in English; local Nordic language skills are a plus.
• Ability to coach and develop chapter leads and teams.

Responsibilities

• Lead the CLM capability area across the Nordics within Private.
• Define end-to-end lifecycle strategies for acquisition, onboarding, engagement, retention and win-back.
• Contribute to marketing, sales, service and loyalty frameworks that drive growth.
• Partner with Tribes and key stakeholders to identify opportunities and measure impact.
• Translate ambitions into scalable lifecycle frameworks and omnichannel principles.
• Drive cross-market alignment across markets, tribes, units and enabling functions.
• Collaborate with Customer Analytics and CRM to implement strategies and automation.

Skills

Customer lifecycle management

Leadership

Stakeholder management

Analytical mindset

English fluency

Tools

CRM systems

Analytics tools

Job description

If Insurance is reshaping how we define and deliver customer lifecycle experiences across the Nordics, you will lead the Customer Lifecycle Management capability area with a clear direction and a hands-on leadership style. You will empower a team of 3 leaders and about 20 specialists to align strategies with markets, analytics, and CRM to drive growth and customer value.

As a senior leader, you will collaborate across tribes and business units, shaping lifecycle models, omnichannel engagement,