Marketing Specialist

myGwork - LGBTQ+ Business Community; Vaasa; Hybrid; EUR 60 000 - 80 000; Full time

Job summary

A global technology leader is seeking an experienced Marketing Specialist to develop and implement marketing strategies for sustainable energy solutions. The role requires strong analytical and interpersonal skills with over 5 years of B2B marketing experience. The position offers a hybrid working model and opportunities for growth and mentorship.

Qualifications

• 5+ years of experience in marketing, preferably in industrial B2B environments.
• Knowledge of the electrification industry and the industrial sector is mandatory.
• Proven track record of developing successful marketing strategies and campaigns.

Responsibilities

• Develop and implement strategic marketing initiatives that align with business goals.
• Lead the creation and execution of marketing plans for sustainable energy solutions.
• Conduct market analysis to identify trends and customer needs.
• Evaluate marketing campaign effectiveness and optimize strategies.
• Foster relationships with stakeholders and improve marketing approaches.

Skills

Marketing strategy development

Analytical skills

Interpersonal skills

Leadership skills

Communication skills

Job description

This job is with ABB, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

Overview

We are seeking an experienced Marketing Specialist to join the Sustainable Energy Agile Unit. The ideal candidate will have extensive experience in marketing strategy development and execution, with a strong ability to align marketing initiatives with business goals. This role will focus on defining comprehensive marketing strategies and tactics tailored to different segments and products within the Agile Unit, enhancing customer experience, and promoting our solutions to clients. Working model: hybrid. Preferred location: within European time zone.

Responsibilities

• Develop and implement strategic marketing initiatives that align with the business goals of the Agile Unit, focusing on market positioning and competitive advantage.
• Lead the creation and execution of marketing plans that drive awareness, adoption, and demand for sustainable energy solutions, ensuring optimal budget allocation.
• Conduct market analysis to identify trends, customer needs, and opportunities for growth, translating insights into actionable marketing strategies.
• Use performance data to evaluate the effectiveness of marketing campaigns and optimize strategies based on campaign analytics and customer feedback.
• Foster relationships with internal stakeholders, customers, and industry partners to gather insights and continuously improve marketing approaches.
• Enhance customer experience by actively engaging with clients, understanding their needs, and promoting Agile Unit solutions that address their challenges.
• Collaborate with cross-functional teams, including Market Development, Communications and Product management, etc. to ensure cohesive execution of marketing strategies.

Qualifications

• 5+ years of experience in marketing, preferably in industrial B2B environments.
• Knowledge of the electrification industry and the industrial sector is mandatory.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills and ability to leverage data for decision-making.
• Excellent interpersonal skills, with the ability to work collaboratively across teams.
• Exceptional leadership and communication skills.

What’s in it for you?

We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward.

More About Us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

Call to Action

Guide the future. This is where innovation accelerates, industries are reimagined, and your impact powers the world ahead. Run What Runs the World.

#ABBCareers #RunwithABB #Runwhatrunstheworld

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.