Marketing Operations Specialist

Haiilo GmbH; Helsinki; Hybrid; EUR 40 000 - 55 000; Full time

Job summary

A dynamic company is seeking a Marketing Operations Specialist in Helsinki. This role focuses on optimizing revenue processes across departments while leveraging tools like HubSpot and Salesforce. The ideal candidate has a background in marketing or business, along with strong analytical skills and team collaboration experience, contributing to the growth and operational efficiency of a successful SaaS firm.

Qualifications

• Minimum 2 years of experience in revenue operations or marketing operations, ideally in a SaaS company.
• Strong analytical and problem-solving skills with the ability to manage multiple projects simultaneously.
• Experience with marketing automation and CRM systems, particularly HubSpot and Salesforce.

Responsibilities

• Drive growth by developing and implementing revenue processes in collaboration with various departments.
• Support marketing and sales functions by managing lead data and improving funnel performance.
• Maintain and optimize Salesforce and HubSpot for effective campaign tracking and operational alignment.

Skills

Analytical skills

Problem-solving

Attention to detail

Collaboration

Tech-savviness

Education

Degree in business, marketing or related field

Tools

HubSpot

Salesforce

Job description

Haiilo is a leading employee communications and engagement platform that empowers companies to foster a more connected, engaged, and aligned workforce. Our solutions enable businesses to streamline internal communications, enhance employee advocacy, and boost overall company culture. We make it easy for over 1000 organisations to share important information, measure engagement, and amplify employee voices.

In order to accelerate our growth, we are looking for a Marketing Operations Specialist to join our high-performing global Revenue Operations team.

As Marketing Operations Specialist you will drive growth while working closely together with other departments to develop and implement revenue processes. Do you enjoy scaling and optimizing the sales function of a fast-growing, international company? It is your chance to enter an already grown and successful company while being able to still leave your visible footprint.

We are hiring this role in our Helsinki office, operating on a hybrid work model. Applicants must have the right to work in the respective location, as we do not offer visa sponsorship at this time.

Who we're looking for

Your background: You have a degree in business, marketing or a related field and at least 2 years of experience in revenue operations or marketing operations, ideally in a SaaS company.

Your A-game:You have strong analytical and problem-solving skills, the ability to work independently while managing multiple projects simultaneously and a great attention to accuracy.

Teamplayer:You are able to work collaboratively and effectively across different departments, stay composed under pressure and tackle challenges with positivity even in tough situations.

Growth-Oriented and Adaptable:You embrace feedback, seek improvement, and adapt quickly to new tools, processes, and priorities while driving operational efficiency.

Tech-Savvy: You are confident with new technologies, have a strong understanding of SaaS/tech tools, and are familiar with Salesforce andmarketing systemsto optimize RevOps processes.

Marketing & Pre-Sales Focus: This role is primarily focused onsupporting our marketing and BDR functions. You bring hands-on experience in enablinggo-to-market teams, managinglead lifecycle processes, and drivingcampaign performance insights.

• HubSpot Knowledge: You have strong working knowledge of HubSpot — from campaign tracking and lead funnel management to reporting and integration with other tools like Salesforce.

You work closely with marketing, BDR, sales, and finance teams to develop and implement revenue processes

You support marketing and pre-sales efforts by ensuring operational alignment, maintaining lead and campaign data, and improving visibility into funnel performance

You manage, optimise, and maintain our Salesforce instance, ensuring data accuracy and consistency across systems

You collaborate with cross-functional teams to streamline revenue-related processes and ensure accurate and timely data flow across the funnel

You maintain and optimise HubSpot for marketing operations, ensuring effective campaign tracking and seamless integration with Salesforce

You develop and maintain documentation of revenue-related processes and systems, and contribute to forecasting and planning efforts

At Haiilo, we’re all about making work feel more connected and meaningful. More than 3.5 million employees at companies like Salesforce, Rabobank, and Ritter Sport use our digital home for social intranet, communications, employee advocacy and insights to stay informed, engaged, and heard.