Marketing Manager, Fazer Mills

Fazer; Lahti; On-site; EUR 50 000 - 70 000; Full time

Job summary

A leading food company in Lahti is seeking a Marketing Manager for a maternity cover from December 2025 to January 2027. This role involves leading digital marketing for the Cereals Business Unit globally and managing domestic marketing initiatives. The ideal candidate has extensive experience in B2B marketing and event management, with strong project management skills. Knowledge of relevant software tools and proficiency in Finnish and English is required. The position offers a dynamic work environment within a supportive team.

Qualifications

• Strong background in digital marketing and event management.
• Robust project management skills.
• Excellent teamwork and proactive problem-solving abilities.
• Experience in international B2B marketing and/or the food industry is considered an asset.

Responsibilities

• Develop and implement digital B2B marketing initiatives internationally and domestically.
• Plan and execute domestic marketing focusing on B2B sales events.
• Manage budgets for digital and domestic marketing activities.
• Oversee production of marketing materials.

Skills

Digital marketing

Event management

Project management

Teamwork

Proactive problem-solving

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

CMS Episerver

Marketing Cloud

Salesforce

Adobe Creative Cloud (InDesign, Photoshop, Illustrator)

MS Office

GA4

Brandwatch

Job description

Overview

FLF Business units in Finland, Sweden, Denmark, Norway.

Be part of our growth. Join us as Marketing Manager. We are looking for an accomplished Marketing Manager to temporarily join our Fazer Mills B2B Sales team in Lahti, covering a maternity leave period from December 2025 until January 2027.

You will provide leadership for all digital marketing activities related to the Cereals Business Unit on a global scale, while also directing domestic marketing initiatives within Finland. Your main responsibilities include planning and execution of digital marketing across various channels and formats, as well as comprehensive management of domestic marketing operations, with a key emphasis on organizing and planning events and exhibitions. The position requires a mix of planning, coordination and hands-on execution.

Key responsibilities

• Develop and implement digital B2B marketing initiatives both internationally and domestically, covering advertising, social media, email campaigns, newsletters, and website management.
• Track digital marketing performance, report KPIs, and make recommendations for improvement.
• Plan and execute domestic marketing, focusing on B2B sales events, campaign management, content creation, sales materials, and distributor collaboration.
• Manage budgets for digital and domestic marketing activities.
• Oversee production of marketing materials and content pieces with partners and independently create smaller deliverables such as presentations, fact sheets, leaflets, newsletters, and visuals.

You will be part of a small Marketing Team within an International Sales and Marketing Team with members in Finland and Sweden. You will report to the Senior Marketing and Portfolio Manager, B2B and work closely with internal stakeholders and external partners. We work mainly in the office.

Why Fazer?

You’ll be working in a supportive and welcoming environment, surrounded by colleagues who will inspire you to be your best. We offer you an interesting position in the world of food experiences and innovation.

Fazer aims for a culture of diversity and inclusiveness where all employees experience an equal working community with a motivating, respectful and safe work environment.

What you’ll bring to the team

This role is ideal for a B2B marketing professional who possesses both hands-on expertise and the ability to collaborate effectively with internal and external stakeholders to foster growth and innovation. You should demonstrate a strong background in digital marketing and event management, robust project management skills, and excellent teamwork and proactive problem-solving abilities while also being able to work independently. A goal-oriented nature, strategic mindset, and positive attitude are essential. Experience in international B2B marketing and/or the food industry is considered an asset.

Requirements

• Proven skills and experience in digital marketing and event management
• Bachelor’s degree in marketing, business, communications, or related field (or equivalent experience)
• Proficiency in Finnish and English (Swedish skills considered a plus)
• Advanced software proficiency, including CMS Episerver, Marketing Cloud, Salesforce, Adobe Creative Cloud (InDesign, Photoshop, Illustrator), MS Office, GA4, Brandwatch, and expertise in relevant social media channels (e.g., LinkedIn).

Apply

Apply now to create moments that matter. Please send your application no later than Thursday, October 23.

For more information or questions, please contact Kati Heikkonen, Senior Marketing and Portfolio Manager, B2B by email at [e-mail] or phone [phone], preferably on October 8th, 15:00 – 16:00 or October 14th, 09:00 - 10:00.

Kindly note that we do not accept applications by e-mail.

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2024, Fazer Group had net sales of 1,200 million euros.

Northern Magic. Made Real.