Manager, Marketing, EMEIA & North America

UPM; Helsinki; On-site; EUR 70 000 - 90 000; Full time

Job summary

A leading sustainable materials company is seeking a Manager, Marketing for EMEIA & North America in Helsinki. This role involves developing marketing strategies, driving initiatives, and optimizing campaigns to enhance brand positioning and customer engagement. The ideal candidate has over 7 years of experience in B2B marketing and strong digital marketing skills. UPM offers meaningful work focused on sustainability and a supportive community.

Benefits

Development opportunities

Supportive work environment

Health and well-being initiatives

Qualifications

• 7+ years of experience in B2B international marketing planning.
• Proven ability to develop and execute data-driven marketing campaigns.
• Fluent in English, with knowledge of other European languages as an asset.

Responsibilities

• Drive regional marketing strategies for EMEIA and North America.
• Develop and execute marketing initiatives aligned with business objectives.
• Plan and execute high-profile customer and trade events.

Skills

B2B international marketing expertise

Digital marketing skills

Excellent communication skills

Project management skills

Interpersonal skills

Education

University degree in relevant field

Tools

CRM systems

Marketing automation tools

Job description

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils!

Learn more about us as a workplace upm.com/careers

We are now looking for a Manager, Marketing, EMEIA & North America, to join our team at UPM Pulp. You will be a member of the global Marketing, Sustainability and Communications (MSC) team at UPM Pulp, which is part of the UPM Fibres Business Area. The position is located in Helsinki, Finland.

Greetings from your future manager

In this role, you will focus on the development of our regional marketing strategies for two key regions: Europe, Middle East, India and Africa (EMEIA), and North America. You will drive high-impact marketing initiatives that directly contribute to our business objectives, customer engagement, and brand positioning across the regions. You will work in close alignment with the global marketing team and the EMEIA and North American Sales team to position UPM Pulp as the world leading pulp supplier in key markets and end-use segments. You will also be closely involved in various global marketing-related projects. Kati Kaskeala, VP, Marketing, Sustainability and Communications, UPM Fibres.

What You Will Do

You will be responsible for developing and executing our marketing strategy and plans for the EMEIA and North America regions to drive business growth, as well as participating actively in the further development of our global marketing strategy, leading specific projects and activities also at a global level. This strategic, but also hands-on role calls for a commercially minded, full-stack marketeer with proven expertise in developing and executing strategies and campaigns in a B2B context. The role requires seamless collaboration across teams, regions, and functions, as well as excellent external stakeholder relations skills.

Key Responsibilities

• Drive the development and execution of UPM Pulp’s marketing strategy and plans in EMEIA and North America, in alignment with our commercial objectives and our global marketing strategy
• Ensure consistent and compelling brand messaging across all relevant channels, while localizing global narratives and content for relevance in key markets
• Use data and customer insights to guide decision-making and continuously optimize the reach and performance of our marketing campaigns, activities and channels, thus measuring and improving our marketing impact
• Strengthen our marketing operations through scalable processes, tools, and best practices that drive efficiency and impact
• Plan and execute several annual high-profile customer and trade events, with the objective of increasing both customer retention and satisfaction, as well as generating new customer leads
• Build direct and fruitful relationships with our key customers in the regions, proactively developing joint initiatives with them

Who You Are

• You have a relevant university level degree and +7 years of experience in developing and executing B2B international marketing plans
• You have a strong understanding of effective B2B communications and marketing channels in EMEIA and North America, with the proven ability to develop and execute data-driven marketing campaigns with measurable business results
• You have the proven capability to turn a company’s commercial strategy and a wide range of topics into compelling, audience-relevant messaging and content, focused on customers
• You know how to align a marketing strategy and plans with commercial targets
• You collaborate seamlessly with global and regional teams in cross-functional setups and have excellent interpersonal skills
• You’re an expert in digital marketing, including key platforms, automation tools, and CRM systems
• You have excellent communication and project management skills and are experienced in organizing events
• You have native-level written and spoken English. Knowledge of other main European languages is an asset
• You are proactive, curious, innovative and solution focused. You manage pressure effectively, know how to set priorities and are a quick learner

This Is What We Offer To You

• A meaningful job: We have an inspiring purpose "We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.
• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working.

Additional Information

For further information about the role, please contact Kati Kaskeala, VP, Marketing, Sustainability and Communications, UPM Fibres at email [e-mail].

Please apply and attach your CV and cover letter by October 19, 2025. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.

For support with submitting your application, please contact the HR Service Center at [e-mail] or tel. [phone].

A security background check may be performed for those selected to UPM positions, in accordance with the company recruitment guidelines and the Security Clearance Act 726/2014.