Lead Product Designer

Smartlyio; Helsinki; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Generous healthcare packages

Equity options

Hybrid work model

Paid holidays

Job summary

Smartlyio in Helsinki is seeking a Lead Product Designer to shape the future of the Smartly platform. You will lead product design, focusing on understanding customer needs and translating insights into impactful solutions.

Your role includes mentoring junior designers and collaborating with cross-functional teams to deliver an exceptional user experience. Smartlyio offers opportunities for leadership, a diverse culture, and generous wellbeing benefits.

Qualifications

• 8+ years of experience in product design with a leading role.
• Confidence in leading design processes from concept to implementation.
• Passion for product discovery, including UX research and customer interviews.
• Experience in Marketing Tech or AdTech is beneficial.

Responsibilities

• Shape the direction of product experience by identifying opportunities.
• Design intuitive products and features that deliver customer value.
• Interact directly with customers for discovery and validation.
• Mentor and coach junior designers in their roles.

Skills

Product design

UX research

Collaboration with teams

Prototyping

Front-end development

Job description

Are you a visionary ready to make an impact? Join our dynamic team at Smartly as a Lead Product Designer and drive innovation in digital advertising!

Product Designers at Smartly are at the forefront of our fast-paced product development process, playing an integral role in the product development cycle. Collaborating with Product Managers, we identify key areas for improvement and strategize development plans. Our team conducts discovery and research with the industry's leading advertisers. Within the design team we design cutting edge AI native experiences and maintain and enhance our design system to ensure rapid development cycles while maintaining high output quality. We work closely with PM’s and developers and distill the customer needs into mental models that help our customers achieve their goals.

As a Lead Product Designer at Smartly, your role is to shape the future of the Smartly platform by deeply understanding customer needs, identifying emerging opportunities, and defining product experiences that create meaningful impact. You drive discovery efforts together with product managers, engineers, and researchers—exploring workflows, validating problems, and translating insights into strategic product direction.

As a Lead Product Designer, You Will:

• Shape the direction of our product experience by identifying high-impact opportunities, clarifying complex problem spaces, and translating ambiguity into actionable product direction.
• Design products and features that meet the customer needs and are intuitive to discover and easy to learn, delivering early value to customers.
• Interact directly with our customers on discovery, validation and testing.
• Partner closely with Product Managers, Engineers, other Designers, Researchers and leadership to align teams around shared outcomes, product vision, and the product experience
• Deliver a great, end-to-end user experience for all customers.
• Mentor and coach junior designers, helping them grow and thrive in their roles.

What we are looking for:

• A minimum of 8+ years of experience in product design, ready to take on a leading role with an opportunity to grow further.
• Confidence in leading the design process end-to-end, from identifying product opportunities to prototyping, delivering high-fidelity designs, and collaborating closely with engineers to implement solutions.
• Passion for the entire product discovery process, including UX research, customer interviews, and close collaboration with product managers and leadership to define the product's future.
• Experience in Marketing Tech or AdTech domains is considered beneficial.
• Energetic and team-spirited, with a big appetite for growth and empowerment.
• Previous experience in front-end development or vibe coding is beneficial.
• Ability and willingness to work from our Helsinki office at least three days per week.

What we offer you:

• Leadership Opportunities: You'll have a high impact on our product and get to mentor other designers in the team. We offer you an opportunity to grow in cross‑functional leadership.
• Inclusive Culture: Join a diverse team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries. We foster a culture built on trust, transparency, and open feedback.
• Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth. If you're interested in working closely with customers, you'll have an opportunity to work with some of the most advanced online marketers out there.
• Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work‑life balance with paid holidays and family leave.
• Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
• Hybrid Workplace: Experience the flexibility of a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.