Hub Marketing Manager, Energy Industries, Northern Europe

ABB; Vaasa; Hybrid; EUR 70 000 - 100 000; Full time

Job summary

ABB is seeking a Hub Marketing Manager for Energy Industries in Northern Europe, responsible for driving growth and brand leadership. With a focus on innovative marketing strategies, you will engage with diverse teams to elevate ABB's market presence in a dynamic industry, needing deep B2B marketing experience.

Qualifications

• 10+ years of B2B marketing experience in the energy or industrial technology sectors.
• Deep knowledge of demand generation, buyer journeys, and persona-based marketing.
• Fluent in English; additional Nordic or European languages considered as advantage.

Responsibilities

• Develop and execute multi-year marketing and communications strategies aligned with business goals.
• Lead and inspire a diverse, high-performing regional team across multiple countries.
• Deliver integrated 360° marketing campaigns across digital, PR, influencer, and performance channels.

Skills

B2B Marketing

Demand Generation

Digital Marketing

Strategic Resource Allocation

Commercial Acumen

Tools

Digital Marketing Tools

Analytics Platforms

Job description

Hub Marketing Manager, Energy Industries, Northern Europe

Hub Marketing Manager, Energy Industries, Northern Europe

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Hub Division Manager, IAEN,NEU

Are you ready to lead transformative marketing in one of the most dynamic sectors of our time? As Head of Marketing, you’ll be at the forefront of driving growth, innovation, and brand leadership across Northern Europe. This is your opportunity to make a real impact - working alongside a passionate leadership team and helping us elevate our presence in the energy industries.

As a key member of the Northern European Leadership Team, you are responsible for designing and executing a comprehensive marketing and communications strategy that elevates brand visibility, drives demand generation, and supports profitable growth. The role integrates market insights, commercial acumen, and innovative communication tactics to position the company as a leader in the energy and industrial sectors. By leading a high-performing, data-driven team, this position ensures alignment with both global and local business objectives and fosters an inclusive culture committed to customer-centric outcomes.

This role can be based at our office locations in one of the following countries: Norway, Sweden, Finland, Denmark, Ireland, or the UK.





Your Role & Responsibilities

• Develop and execute multi-year marketing and communications strategies aligned with global and local business goals
• Serve as a key member of the Hub Leadership Team, bringing market insights and customer focus to strategic decisions
• Act as a trusted advisor and connector across Local Divisions, the Northern European Hub, and the Global Division - ensuring alignment and seamless communication
• Lead and inspire a diverse, capable regional team across multiple countries, promoting a culture of innovation and high standards
• Deliver integrated 360° marketing campaigns across digital, PR, influencer, and performance channels
• Implement demand generation programs that nurture prospects through the buyer journey
• Shape product and solution positioning to capture emerging opportunities in the energy sector
• Oversee brand and communications strategy to ensure consistent, compelling messaging
  
  
  
  
  
  

Your Background & Experience

We are looking for someone with an experienced external focus who views Marketing as a key enabler for future Sales. The ideal candidate will have a deep understanding of market dynamics in our target industries and be comfortable representing the organization at external engagements:

• 10+ years of B2B marketing experience in the energy or industrial technology sectors
• Experience in effectively managing integrated marketing strategies across several countries
• Demonstrated commercial acumen with a data-driven, results-oriented mindset
• Experience designing and leading effective teams, including direct management and strategic resource allocation
• Deep knowledge of demand generation, buyer journeys, and persona-based marketing
• Skilled in digital marketing tools, analytics platforms, and campaign performance tracking
• Demonstrated ability to manage brand and communications strategies across multiple channels and geographies
• Fluent in English; additional Nordic or European languages considered as advantage
  
  
  
  
  

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

Seniority level

• Seniority level

  Not Applicable