head of marketing for custom digital products

Reaktor; Helsinki; On-site; EUR 60,000 - 120,000; Full time

Benefits offered by this job

Lunch benefit

Tax-free recreational benefit

Commuting benefit card

Healthcare package

Parental leave and childcare support

Insurance package for accidents and旅行

Job summary

Reaktor ищет лидера маркетинга для выстраивания глобальной стратегии бренда, привлечения клиентов и развития продаж. Вы будете координировать работу бизнес-единиций и партнеров, формировать планы по росту, узнаваемости и входящему маркетингу, а также поддерживать брендинг на целевых рынках.

Требуется опыт B2B-маркетинга, лидерские качества, знание современных практик и ИИ в маркетинге, свободный английский; будет плюсом знание финского/шведского/нидерландского.

Qualifications

• Требуется опыт B2B-маркетинга в профессиональных услугах.
• Высокий уровень английского; знание финского/шведского/нидерландского будет плюсом.
• Умение стратегически планировать маркетинговые кампании и управлять бюджетом.
• Опыт руководства командами и доказуемые результаты в росте KPI.

Responsibilities

• Разрабатывать и реализовывать общую маркетинговую стратегию по бренду, талантам и продажам.
• Сотрудничать с бизнес-единицами и партнёрами для создания планов в соответствие с целями роста и узнаваемости.
• Отслеживать KPI и искать пути повышения эффективности маркетинговых кампаний.
• Анализировать рыночные тренды и клиентские инсайты для усиления конкурентного преимущества.

Skills

Fluent English

Modern marketing practices

AI in marketing

Strategic thinking

ROI-driven mindset

Leadership

Communication skills

Job description

Описание

Reaktor is a team of tech professionals that crafts custom digital products for diverse industries and clients worldwide.

Задачи

Develop and execute the overall marketing strategy across brand, talent, and sales marketing Work with business units and Marketing Partners to develop sector-specific marketing plans aligned with growth targets, awareness-building, and inbound improvement Work with the People & Culture team on talent marketing and employee branding to support growth Increase brand awareness among relevant markets and target audiences, strengthen brand affinity, and maintain consistency across campaigns, sectors, markets, and touchpoints Lead the global Marketing and Communications team and ensure its overall success Track and analyze KPIs and identify opportunities to improve marketing and campaign effectiveness Analyze market trends and client insights to strengthen Reaktor’s competitive edge

Требования

Proven B2B marketing experience, preferably in professional services Proactive, self-starting approach Strong understanding of modern marketing practices and the use of AI in marketing Strategic thinking and ability to develop marketing strategies aligned with business goals Structured planning and budget management skills with an ROI-driven mindset Success in leading others and being welcomed as a leader Fluent English Excellent communication and collaboration skills Будет плюсом: Finnish, Swedish, or Dutch skills

Условия

• Monthly lunch benefit in addition to salary
• Tax-free recreational benefit for sports and culture
• Optional commuting benefit card and bicycle benefit
• Extensive occupational healthcare, including specialist appointments, operations, vaccinations, dental care, and mental health services such as psychotherapy
• Parental leave and childcare support
• Extensive insurance package covering accidents and travel
• Subsidized massages
• Compensation for work on open-source projects through the Juice program
• Top-spec computer and a phone of choice for work and home use; other tools can be provided
• Unlimited phone plan and home internet connection

The interview process usually involves three or four conversations over a few weeks and takes about four weeks from application to closing Typical client engagements last 6–18 months and involve 3–6 Reaktorians collaborating with clients Time between projects does not affect pay