Go-To-Market Manager – Built Environment Segment Owner

iLOQ; Oulu; Hybrid; EUR 65 000 - 85 000; Full time

Job summary

A leading technology company in Finland is seeking a Segment Go-To-Market Manager for Built Environment. This role involves managing strategic initiatives across sales, product, and marketing to ensure effective market delivery. The ideal candidate will have a strong background in go-to-market strategies and experience in the access management sector. Opportunities for professional growth in a collaborative culture are provided.

Benefits

Collaborative workplace

Diverse opportunities for development

Chance to influence company culture

Qualifications

• 5+ years of experience in go-to-market, sales, product marketing, or commercial strategy roles.
• Experience in access management systems or digital locking solutions.
• Proven ability to lead cross-functional teams and drive alignment.

Responsibilities

• Lead go-to-market strategy and execution for Built Environment segments.
• Translate market intelligence into actionable plans.
• Drive cross-functional alignment and coordinate launch readiness.

Skills

Go-to-market strategy

Customer-centric innovation

Cross-functional alignment

Communication

Analytical skills

Education

Commercial or technical degree (B.Sc. / M.Sc.)

Job description

Making life accessible

Join our success story! iLOQ is an international company headquartered in Finland that offers intelligent locking systems and total access management solutions. We guarantee safe access to buildings and facilities. Our mission is to make everyday life easier with a diverse range of safe and sustainable products for individual buildings and large real estate complexes.

This is a unique opportunity to join an award-winning, fast-growing technology company as Segment Go-To-Market Manager for Built Environment. You’ll be part of a passionate and recognized team, reporting directly to the Chief Revenue Officer. The role is based in Europe, offering flexibility in location.

What you’ll do

As a Go-To-Market Manager, you will be the strategic orchestrator of iLOQ’s Built Environment segments, ensuring that all departments—sales, product, R&D, marketing, and customer success—are aligned and equipped to deliver winning solutions to market.

Your key responsibilities include:

• Lead go-to-market strategy and execution for Built Environment segments such as Residential, Student Living, Public Buildings, and Commercial.
• Translate market intelligence into actionable plans: synthesize vertical trends, competitive landscape, and customer insights into segment strategy.
• Champion customer-centric innovation: ensure customer feedback and segment-specific needs are embedded in product development and GTM planning.
• Drive cross-functional alignment: collaborate with sales, product management, and R&D to define offering, pricing, and positioning across hardware, software, and integrations.
• Develop segment-specific value propositions and selling narratives tailored to Ideal Customer Profiles (ICPs) and buyer roles.
• Enable successful product launches: coordinate launch readiness across global and regional teams, ensuring sales enablement and ramp-up success.
• Own segment enablement: guide the creation of content, tools, and training that empower internal and external stakeholders to succeed in the Built Environment market.
• Act as the GTM lead for the segment, ensuring visibility, accountability, and continuous improvement across all touchpoints.
• Measure impact: track GTM effectiveness, segment growth, and feedback loops to refine strategy and execution.

What you’ll bring

We believe the ideal candidate will have:

• A commercial or technical degree (B.Sc. / M.Sc.)
• 5+ years of experience in go-to-market, sales, product marketing, or commercial strategy roles
• Experience in access management systems or digital locking solutions
• Strong understanding of partner/channel models and customer journeys in Built Environment applications
• Proven ability to lead cross-functional teams and drive alignment across departments
• Strategic mindset with hands-on execution capability
• Ability to translate data and insights into compelling GTM plans
• Excellent communication and presentation skills in English
• Willingness to travel as needed

What you’ll get

We offer you a workplace within a collaborative and forward-thinking company culture. You will work in an international environment where you will have challenging tasks, gain responsibility, and diverse opportunities to develop yourself and your professional skills. You will have a genuine opportunity to make a real difference in a growing international company and influence the work environment of the entire company.

We are committed to fostering an inclusive workplace where diversity is valued and all employees are treated with respect. We encourage applicants from all backgrounds to apply and join us in promoting an inclusive and diverse workplace.

Are you the person we are looking for?

For more information, please contact Joni Lampinen, our Chief Revenue Officer ([phone]). He is happy to answer questions related to the position on:

Friday, September 26th from 12:00 to 14:00 EET

Monday, September 29th from 12:00 to 14:00 EET

We are expecting your application by September 30th at the latest.