Global Brand Manager

Lumene Group; Espoo; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Employee product discounts

Auntie and Epassi benefits

Job summary

Lumene Group is seeking a Global Brand Manager for CUTRIN to lead development and marketing of our hair care portfolio. The role is a maternity leave cover fixed term position until end of 2027, located at Lumene Group HQ in Espoo, Finland, with a hybrid work model and exposure to a growing beauty portfolio.

You will own CUTRIN's consumer product portfolio, drive new product development, lead 360 campaigns, and manage the portfolio lifecycle with a strong commercial mindset and a passion for

Qualifications

• Hold a degree in business, marketing or related field.
• Experience in brand management or similar role.
• NPD experience is a plus.
• Proven track record of creating successful concepts, campaigns or launches.
• Fluent in English (Finnish or Swedish is a plus).

Responsibilities

• Lead new product development from consumer insight to launch.
• Build business cases for new launches.
• Define portfolio strategy.
• Translate brand strategy into campaign concepts.
• Own 360 campaign materials from brief to delivery.
• Monitor market trends and competitor activity.
• Oversee portfolio performance and collaboration with R&D, marketing, creative and commercial teams.

Skills

Commercial mindset

Consumer trends

Cross-functional leadership

Presentation skills

Fluent in English

Education

Degree in business/marketing or related field

Job description

Lumene Group’s vision is to be the number one beauty company from the Nordics, recognized for our leading work in circular beauty among a wide international consumer group. Lumene Group is the home of four Nordic beauty brands: LUMENE, CUTRIN, IDA WARG Beauty and PROMISE. Join us in shaping the future of beauty.

We're looking for a Global Brand Manager to join the CUTRIN marketing team and lead the development and marketing of our consumer product portfolio, spanning hair care and hair styling. The iconic Cutrin brand is being updated and this role is key in helping shape what comes next! This role is a maternity leave cover fixed term position until end of 2027, located at Lumene Group HQ in Espoo, Finland.

As a Global Brand Manager, you will be the key owner of CUTRIN's consumer product portfolio. You will drive new product development, lead 360 campaign production of compelling marketing assets, and manage the portfolio through its full lifecycle.

This role requires a strong commercial mindset, a sharp eye for consumer trends, and the ability to lead cross-functional projects from idea to shelf.

Key responsibilities include leading new product development from consumer insight to launch, building business cases for new launches, defining portfolio strategy, translating brand strategy into campaign concepts, owning 360 campaign materials from brief to delivery, monitoring market trends, competitor activity, and portfolio performance, and collaborating with R&D, marketing, creative and commercial teams.

The candidate should hold a degree in business, marketing or related field; have experience in brand management or similar role; NPD experience is a plus; a proven track record of creating successful concepts, campaigns or launches; passionate about hair care / beauty; a combination of strong commercial mindset and creativity; proactive with a strong sense of ownership; highly visual with a keen eye for detail; a confident communicator and enjoy presenting your work; fluent in English (Finnish or Swedish is a plus).

What we offer: a creative, hands‑on role; opportunity to shape a growing beauty portfolio; room to grow; collaborative culture; hybrid work model; benefits including Auntie and Epassi; employee product discounts.

We value diversity and inclusion.

• Hold a degree in business, marketing or related field
• Experience in brand management or similar role
• NPD experience is a plus
• A proven track record of creating successful concepts, campaigns or launches
• Fluent in English (Finnish or Swedish is a plus)