General Manager Finland

Kindred Group plc; Helsingin seutukunta; On-site; EUR 80 000 - 110 000; Full time

Job summary

A leading company in the online gambling sector is seeking a Market Manager for Finland. The role involves full responsibility for P&L, strategic planning, and compliance oversight with an emphasis on team leadership and performance management. Ideal candidates will have substantial B2C management experience and a background in the gambling industry. This pivotal position offers the opportunity to influence market strategies and cultivate a high-performance culture in alignment with company values.

Qualifications

• 5-10 years of relevant B2C management experience.
• Experience or network within the online gambling industry is advantageous.
• Exceptional analytical and problem-solving skills.

Responsibilities

• Full responsibility for the profit & loss (P&L) in Finland.
• Manage local market risks, compliance, and brand strategies.
• Foster an inclusive culture and enhance team performance.

Skills

Leadership

Strategic Planning

Analytical Skills

Project Management

Problem-Solving

Business Development

Education

B2C Management Experience

Experience in Online Gambling Industry

Job description

The role

You will have the overall management responsibility for the Finland market: preparing for the reregulation in 2025 and managing the biggest commercial P&L in the market in 2026.

What you will do

• Full responsibility for the profit & loss (P&L) in Finland
• Manage local market risks for the FDJ UNITED Group, including regulatory, reputational, and operational risks
• Oversee budgeting, marketing spend, cost control, and develop & optimize marketing and brand strategies
• Contribute to product strategy to ensure competitive and relevant offerings
• Manage external communications to deliver ROI, handle trade association relationships, and act as a local spokesperson
• Purchase on/offline media based on an optimal and cost-efficient media mix
• Monitor and improve key KPIs and daily business performance
• Engage actively with customer activities to attract, retain, and develop the customer base
• Collaborate with product, operations, and service teams to enhance customer experience and increase retention and satisfaction
• Ensure compliance with responsible gambling standards, regulatory, legal, and ethical obligations, with a focus on player protection
• Ensure marketing activities adhere to relevant codes of conduct and guidelines
• Develop and implement a commercial sustainability strategy for the local market
• Work with Group risk teams and executive management to monitor and influence key risks; serve as a local strategic advisor
• Participate actively in the Gibraltar local Management team, supporting the People Agenda and improving Employee Engagement scores
• Model excellent leadership and behaviors to foster a winning culture aligned with company values
• Hire top marketing talent to build a diverse, high-performing team
• Set clear OKRs and promote a culture of performance measurement and alignment
• Build a strong team retention strategy through learning, development, and career growth opportunities

Keeping FDJ UNITED Compliant

• Act as a compliance ambassador and GRC leader within FDJ UNITED Group
• Ensure adherence to the Group Compliance Framework and specific licensing obligations
• Maintain compliance with GRC obligations within your responsibility
• Assess and decide on risk mitigation and acceptance within pre-defined levels
• Challenge processes and policies that negatively impact compliance

Supporting FDJ UNITED Culture

• Champion the Group Code of Conduct
• Foster an inclusive culture, embracing diversity and regularly reviewing engagement data
• Review processes and decisions to ensure they are equitable and inclusive
• Hire and develop a diverse team with the right capabilities to drive success

How you will be measured

• Market revenue, margin, and profit in Finland
• Number of active players
• Staff engagement levels
• Alignment with FDJ UNITED Group values and GRC obligations
• Completion of training and compliance activities supporting sustainable growth
• Percentage of compliance incidents within your department, aiming for zero

Your experience

• Leadership with accountability, vision, and inspiration
• Strategic business and product planning skills
• Experience or network within the online gambling industry is advantageous
• 5-10 years of relevant B2C management experience with a proven track record
• Internal drive to succeed and motivate teams to deliver excellent gambling experiences
• Exceptional analytical and problem-solving skills
• Business development acumen to identify growth opportunities
• Performance management and coaching capabilities
• Project management skills
• Ability to collaborate across functions and build relationships
• Drive for execution excellence
• Organizational and workflow management skills