Founding Audience Developer: International News & Community

Sanoma Media Finland Oy; Helsinki; Hybrid; EUR 42,000 - 65,000; Full time

Job summary

Helsingin Sanomat is exploring new ways to make Finnish news accessible for international residents in Finland, especially those who prefer English or Easy Finnish. We’re seeking a Founding Audience Developer to turn Finnish news into engaging short-form videos, audio clips, social posts and explainers.

You’ll appear on camera, build channels with international communities, and test formats using feedback and analytics to understand what audiences value.

Qualifications

• Experience creating content about news or current affairs, with a solid grasp of sourcing, accuracy and verification.
• Confidence on camera and behind a microphone, with hands-on content production skills.
• Excellent spoken and written English, and Finnish reading comprehension strong enough to work accurately from source material.
• English does not need to be your first language.
• The ability to explain complex topics clearly without losing essential facts, context or uncertainty.
• An understanding of international communities in Finland, and a willingness to experiment and learn from audience feedback.
• You don’t need a journalism degree or an existing following. What matters is your editorial judgement and ability to connect with people.

Responsibilities

• Create and present: Turn Finnish news into compelling short-form videos, audio clips, social posts and explainers.
• Appear on camera and develop your own presentation style.
• Explain the news: Read Finnish-language journalism, identify what matters and explain it accurately and clearly for international audiences, adding context that Finnish news coverage may take for granted.
• Build an audience: Develop channels and relationships with international communities in Finland, listen to their questions and learn what earns attention and trust.
• Experiment and learn: Test new formats, tools and ideas, using feedback and analytics to identify what audiences value.

Job description

Helsingin Sanomat is exploring new ways to make Finnish news accessible for international residents in Finland, especially those who prefer English or Easy Finnish. We’re seeking a Founding Audience Developer to turn Finnish news into engaging short-form videos, audio clips, social posts and explainers.

You’ll appear on camera, build channels with international communities, and test formats using feedback and analytics to understand what audiences value.