Founding Audience Architect — International News

Sanoma Media Finland; Helsinki; Hybrid; EUR 40,000 - 60,000; Full time

Job summary

Helsingin Sanomat is seeking a Founding Audience Developer to transform Finnish news into accessible, platform-native content for international residents in Finland. You will present, explain, and connect with audiences while adapting reporting and creating explainers in English or Easy Finnish as needed.

You’ll work hands-on with journalism, audience insights, and AI-supported tools, shaping a distinctive editorial voice and building trusted relationships in a hybrid Helsinki-based team.

Qualifications

• Experience creating content about news or current affairs.
• Confidence on camera and behind a microphone.
• Excellent spoken and written English; Finnish reading comprehension.
• Ability to explain complex topics clearly without losing essential facts or context.
• Understanding international communities in Finland and willingness to learn from feedback.

Responsibilities

• Create and present: turn Finnish news into short-form videos, audio clips, social posts and explainers; appear on camera.
• Explain the news for international audiences with added context.
• Build an audience by engaging international communities in Finland.
• Experiment with new formats and ideas using feedback and analytics.

Skills

On-camera

Content production

Editorial judgement

Audience building

Education

No journalism degree required

Tools

AI tools

Job description

Helsingin Sanomat is seeking a Founding Audience Developer to transform Finnish news into accessible, platform-native content for international residents in Finland. You will present, explain, and connect with audiences while adapting reporting and creating explainers in English or Easy Finnish as needed.

You’ll work hands-on with journalism, audience insights, and AI-supported tools, shaping a distinctive editorial voice and building trusted relationships in a hybrid Helsinki-based team.