Field Marketing Manager, Data

ICEYE; Espoo; On-site; EUR 70,000 - 95,000; Full time

Job summary

ICEYE in Espoo, Finland, is seeking a Field Marketing Manager, Data, to drive field-level marketing in partnership with the Data sales team. You will translate campaign strategy into on-the-ground action, owning event execution and sales support across key markets and commercial verticals.

You will operate at the intersection of sales and marketing, focusing on pipeline generation and accelerating deals through targeted field activities while coordinating with Product and Content marketing to

Qualifications

• 6-10 years of relevant marketing experience in B2B or B2G environments, preferably in defense, technology, SaaS, geospatial, or data-driven industries.
• Demonstrated experience executing field marketing programs with direct sales collaboration and measurable pipeline impact.
• Strong event management skills: planning, logistics, promotion, and post-event follow-through.
• Experience adapting campaign messaging and assets for field and sales contexts across different commercial verticals.
• Experience supporting or working alongside channel sales motions, including co-marketing or partner enablement activities.
• Exceptional written and verbal communication skills.
• Fluency in Business English.

Responsibilities

• Partner closely with Data sales to identify field marketing priorities aligned to pipeline goals and key accounts.
• Plan and execute events end-to-end: trade shows, customer roundtables, field activations, and ICEYE-hosted events relevant to Data commercial verticals.
• Manage pre-event promotion, on-site coordination, and post-event follow-up including lead capture and handoff to sales.
• Adapt global campaign assets and messaging for field use, ensuring sales-ready materials are available for each activation.
• Coordinate with Product Marketing and Content Marketing to ensure field materials reflect current positioning and product messaging.
• Track and report on field marketing performance, sharing pipeline influence metrics and learnings with the marketing and sales teams.
• Maintain the field marketing calendar in alignment with sales priorities and the broader marketing campaign schedule.
• Brief sales teams on upcoming field activities and ensure alignment on objectives and follow-up process.
• Manage field marketing budget, tracking spend against plan and optimizing for commercial return.
• Support channel partner activation in collaboration with channel managers, including co-marketing materials, partner-facing event presence, and field enablement for hyperscalers, geospatial resellers, and system integrators.

Skills

Field marketing

Event management

Sales collaboration

Campaign execution

Budget management

Communication

Business English

Job description

Role highlights:

• Field Marketing Manager, Data

• Location: Espoo, Finland

• Department: Data & Missions Marketing

• Reports to: Director, Data & Missions Marketing

• Employment type: Permanent

• Workplace model: Hybrid (3 days / week in the office)

• Employment is subject to applicable security screening (incl. SUPO, where required)

Why this role matters:

The Field Marketing Manager drives commercial impact by executing field-level marketing activities in close partnership with the Data sales team. This role translates campaign strategy into on-the-ground action, owning event execution and sales support across key markets and commercial verticals. The Field Marketing Manager operates at the intersection of sales and marketing, with a focus on generating qualified pipeline and accelerating deals through targeted field activities.

Who We Are

ICEYE is the world leader in sovereign intelligence from space. We deliver persistent monitoring capabilities to detect and respond to changes in any location on Earth.

ICEYE owns the world's largest and most advanced SAR (synthetic aperture radar) satellite constellation. To our customers we provide intelligence with unmatched quality, latency and revisit times, in any weather, day or night. To governments who choose to operate their own constellation we provide this proven capability as a sovereign system.

ICEYE-built constellations serve customers in defence and intelligence, environmental monitoring, insurance and emergency management. We enable fast decisions that contribute to a safer future.

Founded and headquartered in Finland, ICEYE operates globally with over 1000 employees across Europe, North America, the Middle East, and Asia-Pacific.

Your day-to-day responsibilities

• Partner closely with Data sales to identify field marketing priorities aligned to pipeline goals and key accounts.

• Plan and execute events end-to-end: trade shows, customer roundtables, field activations, and ICEYE-hosted events relevant to Data commercial verticals.

• Manage pre-event promotion, on-site coordination, and post-event follow-up including lead capture and handoff to sales.

• Adapt global campaign assets and messaging for field use, ensuring sales-ready materials are available for each activation.

• Coordinate with Product Marketing and Content Marketing to ensure field materials reflect current positioning and product messaging.

• Track and report on field marketing performance, sharing pipeline influence metrics and learnings with the marketing and sales teams.

• Maintain the field marketing calendar in alignment with sales priorities and the broader marketing campaign schedule.

• Brief sales teams on upcoming field activities and ensure alignment on objectives and follow-up process.

• Manage field marketing budget, tracking spend against plan and optimizing for commercial return.

• Support channel partner activation in collaboration with channel managers, including co-marketing materials, partner-facing event presence, and field enablement for hyperscalers, geospatial resellers, and system integrators.

What we’re looking for

Must haves:

• 6-10 years of relevant marketing experience in B2B or B2G environments, preferably in defense, technology, SaaS, geospatial, or data-driven industries.

• Demonstrated experience executing field marketing programs with direct sales collaboration and measurable pipeline impact.

• Strong event management skills: planning, logistics, promotion, and post-event follow-through.

• Experience adapting campaign messaging and assets for field and sales contexts across different commercial verticals.

• Experience supporting or working alongside channel sales motions, including co-marketing or partner enablement activities.

• Exceptional written and verbal communication skills.

• Fluency in Business English.

• Proven ability to collaborate with and influence sales teams.

• Thrives in a fast-paced growth environment.

• Flexible, hands‑on approach with strong attention to execution detail.

Working at ICEYE

At ICEYE, you’ll join a diverse and highly engaged team united by the ambition to make the impossible possible. As a global scale‑up, we combine speed and ambition with the opportunity to take real ownership from day one. Your growth, wellbeing, and success are a priority, with continuous professional development, training opportunities, and a culture where collaboration is how we win.

How We Work (Our Values)

• Make the impossible possible: We set ambitious goals and stay calm under pressure. We bring grit, optimism, and ownership when things get hard, and we keep moving until we find a way.

• Be curious: Go deep, ask questions, listen carefully, and think critically. Understand the “why” behind decisions.

• See the big picture: Stay close to what’s happening across the company so you can make better decisions. Consider how your work affects others.

• Drive effective teamwork: Create psychological safety, invite different perspectives, and build inclusive teams. There are no bad questions.

• Act as one team: We win together. We match tasks to the right owner and stay agile as priorities shift.

• Have fun: What we do matters—and it should be enjoyable. Celebrate progress, take pride in results, and share the wins.

Benefits

Our benefits are designed to support your health and wellbeing, at work and beyond. We keep improving them based on employee feedback, and offerings vary by location. Talent Acquisition will confirm what applies for this role and location during the process.

Our Commitment to Diversity, Equity, and Inclusion

We want ICEYE to be a place where people can be themselves and do great work. Different backgrounds and perspectives make us stronger, which is why we work to create an environment where people feel included, respected, and able to speak up. Whatever your background, we want you to bring your authentic self to the table.

We’re committed to fair, inclusive hiring and equal opportunity. Everyone is welcome to apply. If you need any adjustments or support during the recruitment process, tell us—we’ll do our best to help.