Feature Lead

Supercell; Helsinki; On-site; EUR 70,000 - 90,000; Full time

Job summary

Supercell in Helsinki is looking for a Feature Lead to drive the development of new features for Clash of Clans. You will lead a cross-functional team, ensuring seamless collaboration between design, product, and gameplay teams.

The ideal candidate has a background in product management within free-to-play mobile games, with strong analytical skills and a leadership mindset. This role offers opportunities for creative input and impactful decision-making.

Qualifications

• Experience shipping features in a live free-to-play mobile game.
• Ability to write feature specs and lead design from concept to release.
• Strong intuition for game systems and economy design.

Responsibilities

• Lead end-to-end feature roadmap and identify opportunities.
• Write and review feature specifications and design processes.
• Partner with teams to ensure cohesive feature implementations.

Skills

Systems design

Product management

Game systems intuition

Analytical mindset

Collaboration skills

Job description

At Supercell, we believe that the best teams make the best games. For Clash of Clans, that means constantly evolving a game millions of players care deeply about, while staying true to what makes it special. We’re looking for a Feature Lead to take ownership of how new features come to life in the game, working at the intersection of design, product thinking, and team leadership.

As a Feature Lead you’ll lead a small, cross‑functional team focused on building and improving permanent systems, partnering closely with LiveOps & Economy/Monetization and Gameplay & Content to shape the future of Clash. This is a role for someone who enjoys both building great features and helping people do their best work.

What You'll Be Doing

• Own the feature roadmap end‑to‑end, from identifying opportunities through player data, research, and competitive analysis to defining specs, aligning stakeholders, and shipping.
• Write clear, thoughtful feature specifications and lead the design process yourself, staying close to the details rather than only reviewing others’ work.
• Work in close partnership with LiveOps & Economy/Monetization and Gameplay & Content teams to ensure features land cohesively across all parts of the game.
• Define success metrics upfront, ensure proper instrumentation, run A/B tests, and make fast, data‑informed decisions on what to scale and what to stop.
• Lead and develop a cross‑functional team of Engineers, Designers, UX Designers, and Producers, creating clarity, removing blockers, and enabling the team to move at pace.
• Represent the feature team in cross‑team planning, surface risks early, and keep stakeholders aligned on priorities and progress.
• Take ownership of outcomes, including key game metrics, and help the team navigate both successes and challenges.

What You Have

• A background in systems design or product management, with experience shipping features in a live free‑to‑play mobile game.
• Comfort writing feature specs and leading design from concept to release, not just reviewing but actively contributing.
• Strong intuition for game systems and economy design, and an understanding of how features influence player behaviour and game performance.
• A hypothesis‑driven, analytical mindset, with experience defining success metrics and making decisions based on data.
• An organised and structured approach, with the ability to prioritise across multiple opportunities and focus on what matters most.
• A leadership mindset, whether or not you’ve held a formal lead title, with a willingness to take ownership, step into challenges, and support others.
• Strong collaboration skills and the ability to work closely across disciplines including Engineering, Design, LiveOps, Analytics, and UA.
• Experience working in international, cross‑functional environments.
• A genuine interest in Clash of Clans and a curiosity to go deep into its systems and player experience.
• A self‑starter approach to use AI. You’ve found ways to use it in your day‑to‑day work, you experiment, figure things out and bring the same energy to every new challenge.

Would Be Nice if You Also Have

• Previous experience leading or mentoring others, or a clear motivation to grow into a people leadership role.
• Experience managing performance and supporting the growth of team members.
• Comfort operating in high‑pressure situations and leading the team through uncertainty or crises.

Where You'll Be

This role can be based in either our Helsinki or London studio.

You’ll work closely with team members across both locations and beyond, as part of a globally distributed Clash of Clans team. To be successful, you may be expected to travel occasionally to collaborate with teammates in person.