Digital Media Specialist

Sympa; Etelä-Suomen aluehallintovirasto; Hybrid; EUR 45 000 - 60 000; Full time

Job summary

Join a leading HR tech company as a Digital Media Specialist, driving campaign planning and execution across Nordic markets. Collaborate in a fast-paced environment that values innovation and growth. Ideal for a digital marketing professional with strong analytical skills and a proactive approach.

Benefits

Collaborative environment

Opportunities for growth

Qualifications

• Approximately 5 years of experience in digital media planning.
• Strong expertise in planning and buying digital campaigns.

Responsibilities

• Develop and manage digital media strategies across Nordic markets.
• Execute, manage, and optimise digital campaigns across platforms.

Skills

Digital Media Planning

Analytical Skills

Teamwork

Proactive Approach

Job description

Are you a digital marketing professional passionate about performance, data, and channel strategy? Join one of Europe’s most established HR tech companies, Sympa, and help us accelerate our growth across the Nordics.

Type: Full-time, fixed term from August 2025 to September 2026, with potential for extension

Location: Espoo, hybrid

Starting date: August 2025

Over the last 20 years, Sympa has helped some of the largest companies in the Nordics to put people at the centre of their strategy. With 1,000 customers and a strong install base, we’re on a mission to continue growing. We’re looking for a Digital Media Specialist to drive campaign planning, execution, and optimisation across LinkedIn, Meta, and other digital media in the Nordic region (Finland, Sweden, Norway and Denmark).

We’re shaped by clear goals, ownership, and a fast-paced, commercially focused culture. If you’re looking for a friendly yet driven environment where collaboration meets accountability, you’ll fit right in.

Your main responsibilities as a Digital Media Specialist:

• Develop and manage digital media strategies and budgets across all Nordic markets.
• Plan campaigns in collaboration with the content team, ensuring best-practice creative solutions in targeting, channel selection, and formats.
• Execute, manage, and optimise digital campaigns across platforms such as LinkedIn, Meta, and others.
• Monitor, analyse, and report on campaign performance.
• Stay updated on emerging digital advertising technologies and tools.
• Collaborate closely with fellow marketers and external partners.

What do we offer?

Sympa is striving for fast international growth while maintaining the agility of a small business, which shapes our work culture. Decisions are made fast, with a flat hierarchy. We are united by a shared purpose: driving success together while having the freedom to innovate, grow, and make a real impact.

As a Digital Media Spcialist at Sympa, you will get

• A valued and independent role in a growing international company
• A collaborative, inspiring environment in a team of skilled professionals
• Opportunities to grow as a digital marketing expert
• The chance to leave your mark on our growth journey

What we value in our candidates

We are looking for a digital marketing professional with a digital native mindset and the ability to enhance creative content planning. Our ideal candidate is hands-on but also takes initiative in developing our ways of working. If you thrive in a fast-paced, international environment experiencing rapid growth and change, you’ll go far with Sympa.

Furthermore, the following skills and experience are needed to succeed:

• Approximately 5 years of experience in digital media planning, for example at a media agency or in a B2B company.
• Strong expertise in planning and buying digital campaigns on social media (LinkedIn, Meta) and other digital channels. Programmatic, native and OLV experience seen as an advantage.
• Ability to analyse campaign results and provide clear and actionable insights.
• Understanding of the digital marketing funnel and strategies and tactics relevant to different funnel stages.
• Good teamwork skills and a proactive approach.
• Fluent skills in Finnish and English; additional Nordic language skills (Swedish, Norwegian, Danish) are considered an advantage.

Got your attention?

Great! Send us your CV and a short application letter to introduce yourself. The position will be filled as soon as we find the right candidate. If you have any questions on the role, you can contact our hiring manager, Jennifer, for this position.

Jennifer Bailey

Chief Marketing Officer

[e-mail]