Senior People Operations Specialist

Property Shop Investment LLC (PSI); Abu Dhabi; On-site; AED 60 000 - 100 000; Full time

Job summary

An established industry player seeks a dynamic Marketing Communications professional to lead PR initiatives and manage property marketing efforts. In this pivotal role, you will be responsible for developing and executing a strategic communications plan that aligns with corporate goals while enhancing brand visibility in the competitive real estate market. You will engage in all aspects of lease management, oversee marketing campaigns, and utilize customer insights to drive effective CRM strategies. This opportunity offers a chance to make a significant impact in a fast-paced environment with strong career progression potential.

Benefits

Attractive Salary & Benefits

Opportunity to make a positive impact

Strong opportunities to progress your career

Qualifications

• 2+ years of experience in Marketing Communications or Property Marketing.
• Strong analytical skills and ability to manage multiple stakeholders.

Responsibilities

• Lead planning and implementation of PR initiatives related to the brand.
• Manage all aspects of tenancy and lease management.
• Develop and execute multi-platform communications strategy.

Skills

Marketing Communications

Property Marketing

Analytical Skills

Communication Skills

Multi-tasking

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Software

SEO/SEM Tools

Social Media Platforms

Job description

Property Shop Investment (PSI), established in 2007, is the No. 1 and the largest private effective Real Estate Company headquartered in Abu Dhabi. Our dedication to sustainable and dynamic performance has led to prominent brand recognition in the UAE Real Estate Market through the past decade of outstanding performance. We aim to influence major milestones, exceed expectations, and inspire people by providing a wide range of Real Estate Services while ensuring a hassle-free experience.

PSI Core Services:

• Property Brokerage: Sales, Listing, Leasing
• Development & Consultancy Services
• Real Estate Marketing
• Investment Advisory
• Property Appraisal
• Property & Facility Management

The Role:

You will be responsible for:

• Leading the planning and implementation of PR and initiatives related to the brand.
• Marketing properties available for sale or lease.
• Organising viewings and responding to queries.
• All aspects of tenancy and lease management including identifying and negotiating new leases, renewals, and terminations.
• Managing and administering lease compliance, documentation, etc.
• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, and leads generation.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies to create and/or localise communications and marketing activities.
• Planning and executing CRM, marketing automation, and lifecycle marketing initiatives.
• Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring, and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
• Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.
• Managing a team of 1-5 people.

Ideal Profile:

• You have at least 2 years of experience ideally in Marketing Communications or Property Marketing/Leasing within the Real Estate industry.
• You possess excellent communication and influencing skills, are organised, and can multi-task effectively.
• Experience within the industry would be a strong advantage.
• You possess strong analytical skills and are comfortable dealing with numerical data.
• You are highly goal-driven and work well in fast-paced environments.
• You are a strong team player who can manage multiple stakeholders.

What's on Offer?

• Attractive Salary & Benefits
• Opportunity to make a positive impact
• Strong opportunities to progress your career