CRM & Marketing Analyst

Vagomet Oy | Go On Hämeenlinna; Maarianhaminan kaupunki; Hybrid; EUR 40 000 - 55 000; Full time

Job summary

Viking Line is looking for a structured CRM & Marketing Analyst to optimize marketing through data analysis and reporting. The role involves key responsibilities in customer insights and requires strong analytical skills with experience in digital marketing. Join a collaborative environment with great benefits, including remote work options.

Benefits

Lunch and wellness allowance

Extended company health care

One hour of exercise during working hours per week

Comprehensive leisure-time staff benefits

Qualifications

• At least 3 years of relevant work experience.
• Strong interest and aptitude for analysis.
• Ability to work independently.

Responsibilities

• Monthly and ad hoc reporting on customer and market surveys.
• Operational support in segmentation and marketing automation.
• Reporting and analysis of email campaigns and paid media.

Skills

Analysis

Reporting

Customer surveys

Digital marketing

Excel

Power BI

Adobe Campaign

Education

University-level degree

Job description

Are you an analytical person with an interest in reporting, customer and market research, CRM, and how data can be used to optimize digital marketing? Viking Line is now looking for a structured CRM & Marketing Analyst to maintain our ongoing customer and market reporting, as well as to measure and analyze data-driven communication such as newsletters, marketing automation, and paid media. This role is essential for ensuring continuity, quality, and development in our data-driven work.
Location: Mariehamn, Turku, or Helsinki

Main responsibilities:
– Monthly and ad hoc reporting on Viking Lines customer and market surveys, as well as key metrics from the loyalty program.
– Operational support in segmentation, marketing automation, and other digital communication.
– Reporting and analysis of activations via email campaigns, paid media, etc., across all markets.
– Participation in projects and development processes.

We are looking for someone who:
– Has a strong interest and aptitude for analysis and can work independently.
– Has experience in reporting, customer surveys, analysis, and digital marketing.
– Has good knowledge of Excel, Power BI, and Adobe Campaign (considered a plus).
– Can work both with operational reporting and with a development-oriented mindset.
– Has at least 3 years of relevant work experience and a university-level degree.
– Has proficiency in Swedish, Finnish, and English (preferred).

Whats it like working with us?
Youll work toward shared goals alongside experienced colleagues. We value proactivity and a positive attitude. Youll thrive in a work environment characterized by humility, teamwork, and a constant drive to develop and improve.
As a Viking Line employee, youll also enjoy a range of staff benefits, including:
– Lunch and wellness allowance
– Extended company health care
– One hour of exercise during working hours per week
– Possibility to work remotely two days per week
– Comprehensive leisure-time staff benefits

About the recruitment:
This is a full-time permanent position with a six-month probation period. We would like you to start as soon as possible.
Please submit your freely formulated application in English or Swedish along with your CV and salary request. The application deadline is Tuesday, August 12.

Want to know more about the position?
Contact Manager Customer Insight & CRM Mikael Paulinow (August 612, 14 PM), [e-mail] / [phone]

Employment relationship:Employment

Work start date:As soon as possible

Wage:Fixed salary

Number of positions:1

Notes for applying:Please submit your freely formulated application in English or Swedish – along with your CV and salary request. The application deadline is Tuesday, August 12.

Source: Job Market Finland/Työmarkkinatori

Osaamisalue: Pankki-, rahoitus- & vakuutusala