Creative Lead - Casual Games

Plarium; Helsinki; Hybrid; EUR 80 000 - 120 000; Full time

Job summary

A leading game development company is seeking a Creative Director to oversee marketing campaigns for casual games. The ideal candidate has over 5 years in creative roles, experienced in leading teams and utilizing analytics. Responsibilities include producing creative briefs and monitoring campaign performance. This role offers full-time employment and various benefits including paid leave and medical support.

Benefits

20 to 26 days of paid leave

Medical support

Paid training programs

Reimbursement of gym membership fees

Qualifications

• 5+ years of experience in creative roles within the gaming industry.
• Proven track record in leading creative teams and managing marketing campaigns.
• Exceptional project management, communication, and leadership skills.

Responsibilities

• Oversee and produce creative briefs, scripts, and concepts for marketing campaigns.
• Collaborate with teams to create assets and concepts.
• Monitor and report on campaign performance metrics.

Skills

Creative direction

Project management

Performance-driven marketing

Leadership

Analytics utilization

Tools

Creative software tools

Job description

Overview

The successful applicant will be able to work at our offices in Lviv, Kyiv, Warsaw, Spain, Helsinki or remotely from these locations.

Plarium is an international developer of award-winning mobile and desktop games. More than 1300 of our specialists work remotely or at offices in Israel, Ukraine, Poland, Spain, and Finland.

RAID: Shadow Legends, Mech Arena, and our other 18 massive titles unite more than 500 million players worldwide. With over 15 years’ experience, we strive for boundary-pushing gameplay and graphics. We pair this with our dedication to innovation through analytics, marketing, and community interaction.

Responsibilities

• Actively oversee, guide, develop, and produce exceptional creative briefs, scripts, and concepts specifically crafted for casual game marketing campaigns.
• Participate directly in the creative process, contributing hands-on to the creation of assets, concepts, and campaigns alongside the team.
• Implement industry best practices and innovative methodologies to maximize the impact of creative campaigns. Identify and incorporate new creative formats, styles, and approaches to maintain the relevance and effectiveness of marketing efforts for casual audiences.
• Stay informed on industry trends, competitor strategies, and emerging technologies to keep the Casual Hub’s creative approach competitive and fresh.
• Leverage performance analytics to inform, refine, and optimize creative strategies, ensuring continuous improvement and alignment with KPIs.
• Collaborate proactively with Product Marketing and User Acquisition teams to align creative assets seamlessly with campaign strategies.
• Regularly monitor, analyze, and report on campaign performance metrics, distilling key insights into actionable recommendations.
• Lead, mentor, and inspire the team of creative managers, artists, and designers, focused on casual gaming titles.
• Collaborate closely with internal research teams to gain insights into consumer behaviors, market dynamics, and competitor creative strategies.
• Ensure all creative deliverables uphold Plarium’s marketing standards, brand identity, and quality benchmarks.

What we expect

• 5+ years of experience in creative roles (Creative Director, Senior Creative Manager) within the gaming industry, specifically focused on casual or mobile games.
• Proven track record in leading creative teams and managing performance-driven marketing campaigns.
• Demonstrated expertise in leveraging analytics to enhance creative performance.
• Exceptional project management, communication, and leadership skills.
• Deep understanding of gaming audience behaviors, preferences, and trends.
• Proficient in creative software tools and familiarity with current digital marketing practices.

What we offer

• Officially registered full-time employment
• 20 to 26 days of paid leave depending on the country in which your employment is registered
• Medical support for you and your child along with paid leave if you or your child are sick
• Individual development plan and regular feedback
• Professional seminars, workshops, courses, and internal training programs
• Opportunity to take an interest-free loan
• Reimbursement of gym membership fees, and running club
• Opportunity for counseling with psychologists

Note: Benefits may vary by country.