Corporate Brand Manager

Supercell; Helsinki; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Relocation support

Human-centered compensation and benefits

Job summary

Supercell in Helsinki is seeking a Corporate Brand Manager to lead and evolve the corporate brand strategy. This role requires collaboration with various teams to ensure a cohesive brand identity and effective communication across all channels.

The ideal candidate will have senior-level experience in corporate brand management, strong storytelling skills, and a passion for games. Competitive compensation and relocation support offered.

Qualifications

• Senior-level experience in corporate brand roles.
• Proven experience in managing corporate brand identity.
• Fluent, professional-level English communication skills.

Responsibilities

• Develop and execute the corporate brand strategy.
• Ensure cohesive corporate brand identity across channels.
• Monitor and analyze brand performance using key metrics.

Skills

Brand management

Strategic thinking

Collaboration

Communication

Storytelling

Job description

We put players first in everything we do. That mindset also guides how we build and evolve Supercell as a brand. Supercell has been around for over 15 years, and as we move forward with a refreshed brand strategy, we’re taking the corporate brand to new heights – sharpening how we show up, what we stand for, and how we’re experienced across the world.

We’re now looking for a Corporate Brand Manager to help steward and evolve Supercell’s corporate brand. You’ll join our Brand, Communications & Social Impact team and work closely with Marketing and teams across the company to bring our brand strategy to life: thoughtfully, creatively, and consistently.

What You’ll Be Doing

• Developing and executing the corporate brand strategy, in close collaboration with the Brand, Communications & Social Impact team and the Head of Marketing, evolving and refining the strategy as Supercell grows.
• Ensuring a cohesive corporate brand identity and messaging across all channels by collaborating actively with teams and stakeholders and building strong buy‑in for the brand direction.
• Acting as an internal point of contact for the corporate brand, providing guidance, partnering with new initiatives and projects, and helping teams apply the brand in a consistent and meaningful way.
• Collaborating closely with a cross‑functional team, designing and coordinating the interior design and brand activations & exposure for the new Supercell headquarters.
• Managing brand guidelines and brand governance, ensuring clarity, usability, and compliance across teams while keeping the brand flexible and alive.
• Providing creative direction and insight for corporate marketing materials, website and visual expression, internal documents, partnerships, events, and brand‑related merchandise.
• Monitoring and analyzing brand performance, using key metrics and insights to understand impact and identify opportunities to strengthen the brand across key audiences.
• Leading creative corporate brand campaigns when needed, from concept to execution, making sure they support strategic goals and resonate with the right audiences.

What You Have

• Have a strong sense of brand, visual quality, and storytelling – and know what good looks like.
• Are comfortable working across strategy and execution, and enjoy seeing ideas through from first thinking to final outcome.
• Thrive in collaboration and enjoy working with people from different disciplines to create something better together.
• Communicate clearly and confidently, and know how to bring others along on a journey.
• Have a genuine passion for games and a players‑first mindset – you care deeply about how the corporate brand is experienced by key internal and external stakeholders, including employees, potential talent, the media, and partners.
• Value humility, kindness, and ownership, and feel at home in a culture built on trust and responsibility.
• A natural curiosity about AI. You've found ways to use it in your day‑to‑day work, you experiment, figure things out and bring the same energy to every new challenge.

What we’re looking for

• Senior‑level experience in corporate brand roles, ideally with experience managing the corporate brand identity for global B2C companies, and proven success in corporate brand environments.
• Proven experience in corporate brand management, including brand strategy, brand hierarchies, visual identity, and brand campaigns.
• Strong understanding of how brands are built and maintained across multiple touchpoints and audiences.
• Excellent collaboration and interaction skills.
• Confidence working with creative partners and giving thoughtful, constructive feedback.
• Fluent, professional‑level English communication skills.

Where You’ll Be

This role is based in Helsinki.

Benefits and Compensation

Luring you in with glitter, glamour, and gems isn’t what we’re about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource.

Relocation?
No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind!