Category Sales Manager, Beauty

Stockmann; Helsinki; Hybrid; EUR 60 000 - 80 000; Full time

Job summary

A progressive retail company is seeking a Category Sales Manager for Beauty to drive growth in digital commerce. The ideal candidate has 5+ years in eCommerce, strong analytical skills, and expertise in tools like Google Analytics. This role offers a competitive salary, employee discounts, and a performance bonus program. Join a team focused on innovation and customer engagement!

Benefits

Employee discounts

Performance bonus program

Virtual learning platform

Qualifications

• At least 5 years of experience in eCommerce, digital sales or online category management.
• Fluency in English and at least one local language.
• Excellent collaboration and communication skills.

Responsibilities

• Implement commercial strategy for beauty category.
• Analyze sales insights and optimize activities.
• Develop strategic pricing initiatives.

Skills

eCommerce experience

analytical skills

project management

SEO knowledge

Tools

Google Analytics

Power BI

Shopify

SFCC

Job description

Overview

We are now looking for a CATEGORY SALES MANAGER, BEAUTY to join Stockmann's brand new Digital Commerce unit, which is at the heart of delivering our omnichannel customer experience. In this role you will play a key role in driving profitable growth in the Beauty category across digital channels in three markets and ensuring seamless customer experiences in our omnichannel model. You can be located either in Finland, Estonia or Latvia.

Where is your expertise needed?

As a Category Sales Manager, Beauty you will own the category sales, ensure healthy margins and maximize conversion by optimizing assortment, activities, and product presentation.

Your responsibilities will include but are not limited to:

• Develop & implement commercial strategy beauty category, incl. newness, bestsellers and capitalizing on beauty trends & virality
• Plan, optimize & execute commercial activities and launches
• Analyze and act on category insights: sales, promotions, stock flow, customer behaviour
• Develop strategic pricing initiatives
• Analyze competitors & suggest ways to develop competitiveness
• Ensure all content is optimized for SEO, AI discoverability, and search intent to maximize organic and agent-based visibility
• Full accountability for sales and profitability in the beauty category in digital commerce
• Partner with Brand Marketing and Retail Media teams on beauty-specific activations

What we're looking for

To succeed in this role, you should bring:

• At least 5 years of experience in eCommerce, digital sales or online category management/assortment planning
• Proven hands-on experience with eCommerce platforms and tools such as SFCC, Shopify, Google Analytics, Power BI, and PIM systems
• A strong track record of driving revenue growth across digital channels

We also value:

• A commercial mindset with sharpness in timing, campaigns, product appeal, and trend awareness - combined with a strong passion for beauty
• Experience with content management systems, A/B testing, CRM & personalization tools (e.g., Hubspot, Algonomy, SFCC Einstein)
• Excellent analytical skills and a data-driven approach to decision-making, including advanced Excel use, data visualization, and reporting
• Solid background in growth hacking and conversion rate optimization (CRO)
• Strong project management skills with the ability to handle multiple initiatives
• Good understanding of SEO and AI optimization strategies

Additional requirements:

• Fluency in English (written and spoken) and at least one of our local languages
• Excellent collaboration and communication skills, with the ability to work effectively with multiple stakeholders

Why should you join us?

If you're ready to challenge yourself and make a real impact in the world of digital commerce - this is your opportunity! You'll be part of Stockmann's brand-new Digital Commerce unit, a team built to drive the growth of Stockmann omnichannel retail. This is your chance to join and help shape how we work, build, and grow - with direct impact on how our customers shop with us across Finland, Estonia, and Latvia. We offer you an interesting and challenging role in the heart of retail, we value curiosity, innovation, and an agile approach to work, and we believe that passion drives success. You'll have the opportunity to grow together with a forward-looking team and collaborate cross-functionally to drive results and lasting impact. To support your development, we provide a virtual learning platform, tailored on-site trainings, and continuous on-the-job learning. We also offer a competitive salary, employee discounts, and a performance bonus program.

We put our Customer in the center, we act with Courage, and we do this Together.

Would you like to know more?

If you have any questions regarding this position, please do not hesitate contact: Cilla Eklund, Digital Commerce Director, [e-mail] or [phone]

Are you the colleague we are looking for?

Please send your application via our recruitment system including your CV and salary request.

We proceed with suitable candidates during the application period and we might close the application period earlier if we find the gem.

Seize the opportunity and come create feelings that lasts!

Apply between 26 September 2025 and 12 October 2025 23:59 (Europe/Riga)

Stockmann is building towards a new direction as an omnichannel marketplace for a good life. We offer sustainable quality for urban lifestyle. Key factors to our success are a unique selection, an inspiring shopping environment and customer service that makes a lasting impression. There are highly motivated and devoted personnel, a good employee experience and an enabling culture behind those factors.

Stockmann is The marketplace for a good life. We make a new impression. Every day.