Category Manager

Magnum Ice Cream Co.; Helsinki; Hybrid; EUR 75,000 - 105,000; Full time

Job summary

The Magnum Ice Cream Company in Finland seeks a Category Manager to drive category development for the In Home channel and deliver actionable insights for growth. You will partner with sales, marketing and customer teams to identify opportunities, translate data into compelling business recommendations and help customers expand the ice cream category in Finland.

Expect an agile, data-driven environment with strong collaboration across functions.

Qualifications

• 3-5 years of experience in FMCG, category management, shopper insights, sales or commercial functions.
• Experience working with retailers and In Home categories is an advantage.
• Analytical mindset with ability to translate data into actionable recommendations.
• Excellent communication and presentation skills for customers and internal stakeholders.
• Willingness to learn with familiarity or curiosity about AI and new ways of working.

Responsibilities

• Develop category strategy using growth frameworks and provide insights for customers and channels.
• Co-lead category execution with assortment recommendations, planograms, shelf principles, pricing insights and selling stories.
• Partner with CM I, analytics, sales and marketing to translate data into business recommendations.
• Analyze NielsenIQ, Kantar, POS and demographic data to identify trends and growth opportunities.
• Monitor In Home market performance and provide category updates to support decisions.
• Collaborate with marketing to support portfolio development and innovation launches and adapt category storytelling for Finland.

Skills

Analytical thinking

Microsoft Excel

Microsoft PowerPoint

Power BI

Communication skills

Presentation skills

Collaboration

Curiosity about AI

Tools

Power BI

NielsenIQ

POS data

Job description

## Category ManagerApply: Helsinki Head Office: Full time: Posted Today: End Date: October 20, 2026 (13 days left to apply): R-711**Life tastes better with ice cream**With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‐play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work.We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‐performance, collaborative and focused on getting things done.We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.Do you want to make more people smile? It is easy when you work with Ice Cream!We are looking for a **Category Manager** to join our team in Finland.This is a fixed-term position from 1 November 2026 until 30 September 2027, offering an exciting opportunity to build your category management expertise while working with some of the world's most loved ice cream brands and contributing to the future success of The Magnum Ice Cream Company.In this role, you will be responsible for driving category development and delivering actionable insights that support growth in our In Home business. You will work closely with the sales, marketing and customer teams to identify opportunities, strengthen category understanding and help our customers grow the ice cream category.We work in an agile environment, continuously evaluating category performance, market trends and shopper needs to ensure that our recommendations drive sustainable growth and category leadership.**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**In a nutshell, you will:* Utilize category growth frameworks to develop category understanding and provide actionable customer and channel-specific insights that drive category growth.* Take ownership of customer category strategy development and contribute to Joint Business Plans by providing fact-based recommendations and opportunity assessments.* Co-lead best-in-class category execution by developing assortment recommendations, planograms, shelving principles, pricing insights and category selling stories and ensuring implementation.* Partner closely with Customer & Market Insights (CMI), customer analytics, sales and marketing teams to identify opportunities and translate data into clear business recommendations.* Analyze multiple data sources, such as Nielsen, Kantar, POS-data and demographic data, to identify category trends, shopper behaviour and growth opportunities.* Monitor market performance and competitive activity within the In Home channel and provide regular category updates, reporting and analysis to support decision-making.* Develop a strong understanding of shoppers, consumers and retailer dynamics, translating insights into recommendations for assortment, pricing, promotion and innovation.* Work closely with marketing to support portfolio development and innovation launches, including adapting category stories, sell-in materials and trade presentations for the Finnish market.* Deliver category reporting, customer analyses and ad hoc business insights to support the commercial team and key customer discussions.* Collaborate with sales teams and key customers to identify opportunities to grow both the ice cream category and our market share.* Support post-evaluation of category initiatives, promotional activities and innovation launches, identifying learnings and recommendations for future growth.**WHAT YOU WILL NEED TO SUCCEED**We believe the right person for this role has 3-5 years of experience within FMCG, category management, shopper insights, sales or commercial functions. Experience working with retailers and In Home categories is considered an advantage.You are analytical, commercially minded and passionate about understanding shoppers, consumers and category performance.You also have:* Strong analytical and problem-solving skills, with the ability to turn data into actionable recommendations.* Excellent communication and presentation skills, allowing you to translate insights into compelling category stories for customers and internal stakeholders.* Experience working with syndicated market data (e.g. local POS/sell-out -data, NielsenIQ) or a strong willingness to learn.* Strong Microsoft Excel and PowerPoint skills, with the ability to quickly adopt tools such as Power BI.* A proactive, curious and growth-oriented mindset, with the ability to manage multiple priorities in a dynamic commercial environment.* Strong collaboration skills and the ability to build effective relationships across sales, marketing and customer teams.* Curiosity about AI and new ways of working is considered a plus.* A positive attitude, resilience and a good sense of humour is a plus!**WHAT YOU CAN EXPECT:*** A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up. * A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.* A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.**ADDITIONAL INFORMATION****ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?**To apply, you must do so online **by 20th of October**. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.For further information please contact HR & Talent Manager Kira Jalonen [e-mail].**Why join us?**This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.* Roles with real accountability and visible impact* Free to move fast, experiment and challenge how things are done* Continuous learning and development as the business grows* Reward linked to performance and contribution.Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.**Ready to build the future of Ice Cream?**If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.**Additional information**The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.