B2B Demand Generation Specialist

Wolt; Helsinki; Hybrid; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

HQ Helsinki/Berlin

Job summary

Wolt is hiring for a senior marketing role focused on end-to-end paid campaigns and demand generation. You will partner with Sales and Product Marketing to shape local plans and drive performance across markets, leveraging AI and data-driven insights to optimize campaigns and reporting.

You’ll own strategy, KPIs, and messaging while collaborating with cross-functional teams to launch new B2B products and scale demand in a fast-growing tech environment.

Qualifications

• Relevant experience in B2B Demand Generation, paid media, or media buying.
• Hands-on, multi-channel paid media experience across platforms such as Google, Meta, LinkedIn, TikTok, and programmatic media.
• International marketing experience across multiple markets.
• Data-informed approach to marketing with KPIs like CPL, revenue, and opportunities.
• Proficient in Excel or Google Sheets for data analysis.
• Strong written and verbal English communication.

Responsibilities

• Own paid marketing campaigns end-to-end across Meta, Google, LinkedIn, and TikTok, plus programmatic and content channels.
• Collaborate with local country Sales teams to align on market goals and local plans.
• Work with B2B marketing to launch new products and shape targets, audiences, campaigns, and messaging.
• Provide stakeholder feedback and regular reporting; build dashboards on results.
• Drive marketing KPIs such as CPL, closed-won deals, and revenue.
• Identify top-performing partners and channels and foster relationships.
• Contribute creative ideas with the creative team to boost campaign performance.
• Leverage data to inform decisions and optimize campaigns and CRM reporting.
• Apply AI tools to improve workflows and automate processes.
• Test new channels and messaging and scale successful campaigns.

Skills

B2B demand generation

Paid media

Media buying

Campaign analytics

Excel/Sheets

English communication

Tools

Excel

Google Sheets

CRM systems

Job description

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt

Working at Wolt isn't always easy, but it's definitely exciting. Here you'll learn more, build more, and ship more than in most other companies. You'll be challenged a lot, but also have a lot of fun on the way. So, if you're a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

What you'll be doing

This role is about ownership and execution. You'll take an initiative from brief to launch to optimization: decide how success is measured, pull in the right partners across Sales, Product Marketing, and commercial teams, and keep everything moving to hit the timeline.

Day-to-day in this role, you'll:

• Own paid marketing campaigns end-to-end across Meta, Google, LinkedIn, and TikTok, as well as programmatic, direct media buys, industry sites, newsletters, and content syndication.


• Work hand in hand with local country Sales teams to understand each market's business goals and shape the best local plan to drive performance at the country level.


• Work with the B2B marketing colleagues to launch new products. You'll own paid marketing strategy, shaping targets, audiences, campaigns, and key messaging together with Product Marketing and commercial stakeholders, then ramp demand once you're live.


• Manage stakeholder interests and provide ongoing feedback and reporting analysis.


• Work toward clear marketing KPIs, such as CPL, closed-won deals, and revenue.


• Identify top-performing partners and channels and build strong relationships.


• Bring creative ideas to the table and work closely with creatives to produce campaigns that perform.


• Put data at the heart of your decisions: analyze campaign and CRM data to understand what actually drove impact, and build your own reporting and dashboards to keep results clearly in view.


• Use AI actively to work smarter and build AI-powered solutions with the best tools available


• Test new (locally relevant) channels, messaging, and tools, and turn what works into repeatable campaigns

Our humble expectations

• Relevant experience in B2B Demand Generation, paid media, or media buying, ideally within a tech, SaaS, or similarly fast-paced environment. We welcome candidates with a range of career paths and backgrounds who can demonstrate the skills and impact needed for the role.


• Hands-on, multi-channel paid media experience across platforms such as Google (Search and Display), Meta, LinkedIn, TikTok, and programmatic media, including managing and scaling campaign budgets.


• International marketing experience, with exposure to working across multiple markets and helping to grow new or emerging products, services, or audiences.


• Demand generation and go-to-market experience, including building campaigns from the ground up and supporting new product launches.


• A data-informed approach to marketing: able to define relevant KPIs (for example, CPL, closed-won opportunities, and revenue), monitor performance, and turn campaign and CRM data into clear recommendations.


• Working knowledge of Excel or Google Sheets, including tools such as lookups and pivot tables, or equivalent experience with data-analysis tools.


• Strong problem-solving and experimentation skills: able to identify opportunities or challenges, develop hypotheses, run tests, and apply learnings.


• A genuine interest in AI and automation, with examples of using these tools to improve marketing workflows or reduce manual work.


• Strong cross-functional collaboration skills, with the ability to build trusted relationships with Sales and other partners while working independently when needed.


• Strong written and verbal English communication skills. Additional language skills are welcome but not required.

What we offer

• The opportunity to build something meaningful and global, surrounded by kind and ambitious people.


• The chance to build, test, and scale. This is a role where you'll shape how Wolt grows demand for new B2B products, not just maintain what's there.


• Lots of learning, growth, and ownership in a high-growth tech environment.


• Competitive salary and benefits.


• A genuinely supportive culture that values diversity, curiosity, and getting better every day.


• A flexible hybrid working model and a vibrant HQ in central Helsinki or Berlin.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.