VP Marketing – Content, Campaigns & Growth (Multifamily)

Roc360; Madrid; Presencial; EUR 120.000 - 170.000; Jornada completa

Descripción de la vacante

Roc360 is seeking a hands-on VP, Marketing to turn established strategy into high-quality programs and drive them to market. You will manage multi-faceted campaigns, content, and video production across Roc360’s multifamily lending and new construction platform.

The role requires strong project management, content leadership, and the ability to translate complex real estate finance and tech products into compelling content and sales tools. A fast-moving environment awaits.

Formación

• 7–12+ years of marketing experience
• Experience in real estate finance
• Exceptional project-management skills
• Strong content marketing background with writing/editing/storytelling
• Significant experience developing and producing video and multimedia content
• Comfortable interviewing executives, customers, and experts
• Strong understanding of email, social, web, video, webinars, events, paid media, and marketing automation
• Experience managing creative teams, video producers, designers, agencies, freelancers
• Strong understanding of CRM, marketing automation, analytics, and AI-enabled marketing tools
• Ability to understand complex financial and technology products and communicate them clearly
• Highly organized, detail-oriented, and fast-moving

Responsabilidades

• Own day-to-day marketing execution for Roc360's multifamily and new construction businesses.
• Translate GTM strategies into detailed marketing plans, content calendars, campaigns, and timelines.
• Serve as the primary marketing project manager across these businesses.
• Build and manage integrated content calendars across video, social, email, web, events, leadership content, sales enablement, and more.
• Develop a steady pipeline of high-value content (articles, market insights, case studies, stories, guides, newsletters, webinars, presentations, social content).
• Make video a core component of the content strategy, including concept development and production management.
• Capture expertise from executives, customers, partners into compelling content.
• Manage video shoots and production resources, including briefs and edits.
• Turn interviews, webinars, events into clips, social posts, articles, emails, sales content.
• Write and edit marketing copy across channels and formats.
• Develop campaign briefs and direct designers, editors, agencies, freelancers.
• Coordinate with Sales to create content supporting conversations and pipeline.
• Partner with Social Media, Creative, Communications, Events, Marketing Ops, Product, and Sales to coordinate campaigns.
• Manage campaign launches end-to-end with timelines and approvals.
• Maintain strong project-management discipline across campaigns and priorities.
• Monitor content performance and adjust topics, formats, and channels accordingly.
• Use AI and marketing tech to accelerate research, writing, and execution.
• Identify bottlenecks and improve workflows for speed and quality.

Conocimientos

Content marketing

Campaign execution

Video content creation

Project management

Writing & editing

Interviews & storytelling

CRM & marketing automation

AI-enabled marketing tools

Email marketing

Digital marketing

Descripción del empleo

Roc360 is seeking a hands-on VP, Marketing to drive the execution of marketing programs supporting Roc360’s multifamily lending and new construction financing platform.

The strategy is established. This role is about turning that strategy into high-quality marketing programs and getting them into the market.

We are looking for a strong project manager and content marketer who can manage multiple initiatives from brief through execution. The ideal candidate has experience in real estate finance and SaaS or technology-enabled businesses, understands complex products quickly, and knows how to turn subject-matter expertise into compelling content, video, campaigns, and sales tools.

This is a highly hands-on role for someone who can write, edit, brief creative teams, manage video production, coordinate stakeholders, run campaigns, and keep multiple projects moving simultaneously.

Key Responsibilities

• Own day-to-day marketing execution for Roc360's multifamily and new construction businesses.
• Translate established GTM strategies into detailed marketing plans, content calendars, campaigns, deliverables, timelines, and workstreams.
• Serve as the primary marketing project manager across these businesses, ensuring initiatives move from idea to execution on time and at a high standard.
• Build and manage integrated content calendars across video, social, email, web, events, thought leadership, sales enablement, and other channels.
• Develop a steady pipeline of high-value content, including articles, market insights, case studies, customer stories, guides, newsletters, webinars, presentations, and social content.
• Make video a core component of the content strategy, developing concepts, identifying subject-matter experts, preparing interview questions and talking points, and managing production from planning through final distribution.
• Work directly with executives, salespeople, customers, partners, and subject-matter experts to capture their expertise and turn it into compelling content.
• Manage video shoots and external or internal production resources, including scheduling, briefs, scripts, shot lists, edits, feedback, approvals, and final deliverables.
• Turn long-form interviews, webinars, events, and videos into a consistent stream of short-form clips, social posts, articles, emails, and sales content.
• Write and edit marketing copy across email, websites, landing pages, social media, video scripts, presentations, and sales collateral.
• Develop campaign briefs and provide clear direction to designers, video editors, agencies, freelancers, and other creative resources.
• Coordinate closely with Sales to develop content and materials that support active conversations, customer education, and pipeline development.
• Partner with Social Media, Creative, Communications, Events, Marketing Operations, Product, and Sales to keep campaigns coordinated and moving forward.
• Manage campaign launches from start to finish, including timelines, dependencies, approvals, asset development, distribution, and follow-up.
• Maintain strong project-management discipline across multiple simultaneous campaigns, deadlines, stakeholders, and business priorities.
• Monitor content and campaign performance and use engagement data to determine which topics, formats, personalities, and channels should receive additional investment.
• Use AI and marketing technology to accelerate research, writing, content repurposing, project management, and campaign execution.
• Identify execution bottlenecks and continually improve workflows to increase the speed, volume, and quality of marketing output.

Qualifications

• 7–12+ years of marketing experience, with significant experience in content marketing, campaign execution, digital marketing, or integrated marketing.
• Experience in real estate finance, particularly multifamily, residential construction, business-purpose lending, mortgage, commercial real estate, or related markets, strongly preferred.
• Exceptional project-management skills and demonstrated ability to manage numerous initiatives and stakeholders simultaneously.
• Strong content marketing background with excellent writing, editing, interviewing, and storytelling skills.
• Significant experience developing and producing video and multimedia content, from concept and production through editing, distribution, and repurposing.
• Comfortable interviewing executives, customers, salespeople, and subject-matter experts and translating their expertise into compelling content.
• Strong understanding of email, social, web, video, webinars, events, paid media, and marketing automation.
• Experience managing creative teams, video producers, designers, agencies, freelancers, and other external partners.
• Strong understanding of CRM, marketing automation, analytics, project-management, and AI-enabled marketing tools.
• Ability to understand complex financial and technology products and communicate them clearly to different audiences.
• Highly organized, detail-oriented, resourceful, and comfortable working in a fast-moving environment.

Leadership Profile

We are looking for a high-output marketing operator and content builder.

The right person doesn't need to create the GTM strategy from scratch. They need to understand it quickly and know how to turn strategy into action: campaigns launched, videos produced, content published, sales materials delivered, events supported, and projects completed.

They should be equally comfortable interviewing a real estate expert on camera, editing a piece of copy, briefing a creative team, managing a production schedule, coordinating with Sales, and making sure ten different deliverables actually get across the finish line.

Success in this role will be measured by the quality, consistency, speed, and business impact of what gets produced and shipped.