Strategy Planner — Social & Omnichannel Growth

twentysix; Madrid; Híbrido; EUR 36.000 - 52.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Training and development

Flexible compensation options

Casual dress code

Descripción de la vacante

VML in Madrid is looking for a Strategy Planner to join our strategic team. You will shape narratives, build decks, and present omnichannel strategies that connect culture with consumer journeys.

You will collaborate across Creativity, Social, Data, and Performance to deliver client-centric campaigns. Ideal candidates have 3–4 years in planning, a strong research background, and fluency in Spanish and English.

Formación

• A degree in Advertising, Marketing or a related field.
• 3–4 years of experience as a Strategist / Planner in an agency, brand consultancy or marketing department.
• Strong research skills, including desk research and qualitative/quantitative methodologies.
• Solid understanding of social platforms, formats and trends.
• Interest in digital culture, technology updates and platform evolution.
• Strong presentation skills and ability to structure decks with a clear narrative.

Responsabilidades

• Research culture, consumer behaviors, trends and emerging signals with a focus on digital and social ecosystems.
• Translate insights into clear strategic opportunities.
• Prepare benchmarks and competitor analysis across online and offline touchpoints.
• Write creative briefs that frame the strategic challenge and inspire ideas.
• Define omnichannel strategic proposals grounded in consumer journeys.
• Structure strategic narratives and build clear decks for internal and client presentations.
• Present strategy both internally and to clients, adapting tone to audience.
• Support development of strategic presentations for local and international clients.
• Track effectiveness of strategies and help optimize against brand and performance KPIs.
• Manage projects of varying scope (national, international, B2C, B2B).
• Collaborate with Creativity, Social Media, Content, Data, and Performance teams.

Conocimientos

Strategic thinking

Cultural eye

Presentation skills

Collaboration

Curiosity

Educación

Advertising/Marketing degree

Postgraduate in Strategic Planning or Digital Strategy

Herramientas

Microsoft PowerPoint

Market research methods

Descripción del empleo

VML in Madrid is looking for a Strategy Planner to join our strategic team. You will shape narratives, build decks, and present omnichannel strategies that connect culture with consumer journeys.

You will collaborate across Creativity, Social, Data, and Performance to deliver client-centric campaigns. Ideal candidates have 3–4 years in planning, a strong research background, and fluency in Spanish and English.