Sr. Product Marketing Manager

OpenSpace; Amer; On-site; EUR 70,000 - 105,000; Full time

Job summary

OpenSpace is seeking a Senior Product Marketing Manager to lead go-to-market strategy and execution across our product portfolio. You will shape messaging, enablement, and lifecycle programs that connect customer needs with product capabilities to drive revenue growth.

You will work with Product Management, Sales, Solutions Engineering, Customer Success, and Marketing to translate product capabilities into compelling value propositions and measurable outcomes.

Qualifications

• Bachelor's degree or equivalent practical experience.

Responsibilities

• Lead product launches and messaging.
• Drive customer adoption and lifecycle marketing.
• Build and deliver sales enablement.
• Influence product strategy.
• Lead product-level competitive intelligence.
• Conduct customer research.
• Measure performance and identify opportunities.
• Improve go-to-market operations.

Skills

Product marketing

Product launches

Customer lifecycle

Lifecycle programs

Customer research

Analytics

Messaging

Cross-functional leadership

Stakeholder management

Independent work

Education

Bachelor's degree

Job description

OpenSpace is transforming the way the built world works. By combining 360° cameras, computer vision, and artificial intelligence, we help construction teams capture jobsite conditions, understand project progress, and make better decisions with greater visibility. Our technology gives teams the information they need to collaborate more effectively, reduce risk, and deliver projects with confidence.

Join us in building technology that helps construction teams work smarter and brings greater transparency to the built world.

The Role

OpenSpace is seeking a Senior Product Marketing Manager to lead go-to-market strategy and execution across our product portfolio. This role will shape how we position, launch, enable, and drive adoption of our products, connecting customer needs and product capabilities to measurable business outcomes. This position will report to theSenior Manager, Product Marketing at OpenSpace.

As a senior individual contributor, you will work closely with Product Management, Sales, Solutions Engineering, Customer Success, and Marketing to translate complex product capabilities into compelling value propositions that resonate with customers and support revenue growth.

The ideal candidate combines strong product marketing fundamentals with analytical rigor, customer insight, and a bias toward execution. You can develop strategy independently, bring cross-functional teams together around a shared direction, and continuously improve how we bring products to market and drive customer adoption.

What You'll Do

• Lead product launches and messaging. Own go-to-market planning and execution for product launches, including positioning, messaging, content development, sales readiness, cross-functional coordination, and post-launch measurement. Establish consistent messaging that communicates the value of OpenSpace products across customer segments and channels.
• Drive customer adoption and lifecycle marketing. Develop and execute lifecycle programs across email, in-product messaging, and other relevant channels to increase product engagement, deepen adoption, support retention, and drive expansion opportunities within our existing customer base.
• Build and deliver sales enablement. Develop the strategy, resources, and training that help Sales, Solutions Engineering, and Customer Success communicate product value effectively. Equip teams with relevant product knowledge, demo-ready content, and practical tools, and measure the impact of enablement efforts.
• Influence product strategy. Partner with Product Management to understand the roadmap, identify customer needs, and bring market insights into product development. Help shape early-stage research, feature priorities, and product narratives based on customer problems and business opportunities.
• Lead product-level competitive intelligence. Analyze competitor capabilities, product positioning, and market developments. Translate findings into actionable insights that inform product strategy, messaging, launch planning, and competitive selling.
• Conduct customer research. Design and lead research initiatives, including customer interviews, persona development, customer journey analysis, and win/loss research. Use findings to inform segmentation, positioning, product decisions, and go-to-market strategy.
• Measure performance and identify opportunities. Define success metrics for launches, enablement, lifecycle programs, and adoption initiatives. Analyze performance data to identify trends, test assumptions, and recommend improvements tied to customer and business outcomes.
• Improve go-to-market operations. Continuously refine launch and lifecycle processes to improve efficiency, consistency, and impact. Identify opportunities to use AI and automation responsibly to streamline routine work while applying sound judgment to strategic decisions and customer-facing outcomes.

What We're Looking For

• A bachelor's degree or equivalent practical experience.
• 7–10 years of experience in B2B software marketing, including at least 5 years in product marketing.
• Demonstrated experience leading product launches from planning through execution and measurement, with evidence of measurable results.
• Experience developing and executing customer lifecycle, adoption, or expansion programs that contribute to revenue growth within an existing customer base.
• Hands‑on experience conducting customer research and translating findings into actionable marketing or product recommendations.
• Strong analytical skills, including the ability to interpret funnel performance, engagement metrics, and program results to identify opportunities and guide decisions.
• Excellent writing, messaging, and content development skills, with the ability to move from strategic positioning to detailed execution.
• Proven ability to work independently, manage competing priorities, and drive projects to completion across multiple teams.
• Experience partnering with senior stakeholders across Product, Sales, Customer Success, and Marketing to align priorities, influence decisions, and deliver business outcomes.
• Ability to translate complex product capabilities into clear, compelling, value-based messaging for diverse audiences, including non-technical and field-based customers.

Preferred Qualifications

• Experience marketing products to industries with physical operations, such as construction, manufacturing, logistics, energy, or field services.
• Experience in demand generation or channel marketing, particularly in roles that provide a foundation for connecting product marketing with broader go-to-market strategy.
• Experience using AI-enabled tools or automation to improve marketing workflows, research, analysis, or content development.

Work Environment and Travel

This role involves regular use of a computer and collaboration with colleagues across teams and functions. Occasional travel may be required, averaging up to 10% of working time.

OpenSpace is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application process and in performing the essential functions of the role, as required by applicable law.

OpenSpace welcomes employees from varied backgrounds and walks of life, and it's reflected in our diverse community. OpenSpace is proud to be an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants for employment, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in OpenSpace’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.