Sr Brand Designer - Krak

Kraken; España; Presencial; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

Kraken is seeking a senior Brand Designer to lead the visual identity across Krak, the money app, product launches, lifecycle campaigns, and events. You will drive the craft and consistency of every asset, ensuring a cohesive brand experience across channels.

You will bring 3D proficiency, build motion systems, and develop illustration styles while leveraging AI tools to accelerate concepting and production.

Formación

• 5+ years of Brand Design experience, fintech or world-class agencies.
• Strong portfolio showcasing fintech or consumer-brand work.
• Excellence in typography, color, layout, and composition.
• Natural storyteller with ability to communicate concepts clearly.
• Ability to manage multiple projects independently in a fast-paced environment.
• Experience with AI-assisted design workflows is a plus.

Responsabilidades

• Lead brand refreshes and evolution across Krak branding.
• Ensure Krak visuals match brand across website, product launches, CRM, social, and events.
• Bring 3D proficiency to model card product and visuals.
• Build motion systems and animations to give Krak brand life.
• Use AI tools for rapid concepting and production; collaborate with video/animation creators.
• Develop and grow Krak's illustration style and reusable libraries.
• Build scalable design systems: Figma components, templates, localization-ready layouts.
• Create asset systems and modular campaigns for faster launches in multiple markets.
• Design automation workflows and programmatic copy/image swaps for scale.
• Stay hands-on with AI-driven production as a core workflow.

Conocimientos

Brand design

Portfolio

Typography

Storytelling

Independent work

Fintech experience

Figma

Blender

Cinema 4D

Herramientas

Figma

Blender

Cinema 4D

Descripción del empleo

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Krak brings the Kraken mission into everyday life as a money app that empowers people to earn, send, and spend instantaneously, with ease. Offering competitive yield on balances, transfers to 160+ countries, and instant payments to friends and family.

This role sits at the centre of that. You're the standard-setter and creative spark, the person behind the brand, the marketing assets and the campaigns that define what Krak looks and feels like, pushing the craft and consistency of every piece higher.

The opportunity

• Lead brand refreshes and evolution for Krak, owning our visual identity, art direction, and design standards end to end.
• Make sure Krak looks and feels like Krak everywhere. The website, product launches, product marketing, lifecycle (email, CRM), paid acquisition, organic social, app store assets, and events.
• Bring 3D proficiency to the table, modeling our card product and other key visuals as part of the brand's look.
• Build motion systems and animations that give Krak's brand a sense of movement and life, from simple systems to more advanced work.
• Use AI tools for rapid concepting and production, and partner with video or advanced animation creators when a project calls for more depth.
• Develop and grow Krak's illustration style, producing original work for product and marketing while building a reusable library so teams aren't starting from scratch.
• Build scalable design systems. Figma component libraries, marketing templates, and localization-ready layouts that let any team produce on-brand work quickly.
• Create variable and auto-generated asset systems, plus modular campaign kits, so we can launch more often, in more markets, without more manual effort.
• Design creative automation workflows, programmatic copy and image swaps, multi-format exports, and localization at scale, whilst keeping quality high as volume increases.
• Stay hands-on with AI-assisted production pipelines, treating them as a core part of how Krak's brand gets made, not an experiment on the side.

What You Bring

• 5+ years of Brand Design experience with time spent in a fast paced fintech, or, in world class design agencies working on fintech products
• Demonstrable ability to work across a variety of teams on a multitude of projects in a high performance environment
• An exciting, creative portfolio showcasing detail-oriented design work, strategic thinking and provocative creativity
• Excellence in typography, color, layout, and composition
• Natural storyteller with a demonstrated ability to showcase work, rationalize decisions and communicate concepts
• Ability to work independently, drive multiple projects at a time, and iterate quickly
• Desire to thrive within a fast-paced, emerging industry with a variety of design challenges

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

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