Spain Media Buy Manager

Xiaomi Technology; Comunidad de Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

Xiaomi Technology is seeking a media strategy lead for its Spain campaigns based in Madrid. You will drive full-media planning across ATL and digital channels, collaborating with HQ and local teams to deliver world-class consumer experiences.

The role requires strong data-driven decision making, 3+ years in media buying, and fluency in Spanish and English. A tech industry passion and ability to analyze performance data are essential.

Formación

• Bachelor's degree or higher; Marketing or Advertising preferred.
• 3+ years in media buying and marketing; digital marketing in Internet/Consumer sectors required.
• Experience in global media or marketing agency; in-house client-side is a plus.
• Excellent communication and cross-team collaboration; Spanish and English (advanced).
• Tech industry passion; data-driven, innovative and accountable with strong learning agility.
• Experience leading SEO/SEM, marketing databases, email, social media.

Responsabilidades

• Lead full media strategy for Xiaomi Spain product campaigns across ATL and digital marketing.
• Identify online channels, tracking and media opportunities.
• Collaborate with HQ media team and local cross-functional teams to deliver best-in-class media experiences.
• Coordinate plans with Sales and Retail and reference customers.
• Understand customer insights via digital listening.
• Plan full media budget and prioritize investment to meet objectives.
• Define communication strategy for changing digital lifestyle with omnichannel marketing and media planning.
• Stay familiar with social platforms and insights tools; optimize spend and performance.
• Provide insights to Product, Creative and other teams through media performance.
• Evaluate emerging technologies and media opportunities; propose ideas.

Conocimientos

Media buying

Digital marketing

SEO/SEM

Data analysis

Cross-team collaboration

Bilingual Spanish/English

Educación

Bachelor's degree in Marketing/Advertising

Herramientas

SEO/SEM tools

Marketing databases

Email marketing platforms

Social media platforms

Descripción del empleo

Responsibilities

• Responsible for the full media strategy for Xiaomi Spain product campaigns, across all relevant touch points including above-the-line advertising and digital marketing, based on the business focus and market goals.
• Bring new and innovative approaches to digital marketing and customer engagement strategy through the identification of different online channels, tracking and media opportunities.
• Work closely with HQ (Xiaomi China) media team and local cross-functional teams, including but not limited to Marketing, PR, Retail and Sales teams, as well as reference customers, to provide the best-in-class full-media or digital experience to target consumers.
• Work closely with other teams besides Marketing, such as Sales and Retail, and coordinate plans.
• Understand customer insights and behaviour through digital listening.
• Plan the full media budget and prioritize investment to meet business or demand generation objectives.
• Define and set a communication strategy that recognizes the changing digital lifestyle of target customers, while also having omnichannel (Retail / Operator / E-Commerce, etc.) marketing and media planning capabilities.
• Be familiar with all trendy and industry social platforms and marketing insights tools; identify consumer and marketing insights, and optimize spend and performance based on those insights.
• Provide insights to Product, Creative and other teams through media practices and performance, driving greater value from future media buying activities.
• Evaluate emerging technologies and media opportunities. Provide creative ideas and perspectives for adoption where appropriate.

Requirements

• Bachelor's degree or above; a major in Marketing or Advertising is preferred.
• Experience in Internet, Advertising, Tech or Smartphone companies is a plus.
• At least 3 years of working experience related to media buying and marketing. Experience in digital marketing in Internet and Consumer category industries is required. A global media or marketing communications agency background is a must; in-house media buying on the client side is a plus.
• Excellent communication skills and cross-team collaboration capabilities are required. Spanish and English is a must (advanced level)
• Passionate about the Tech industry.
• Result-driven, capable of data analysis, innovative and accountable, with strong learning agility and teamwork skills.
• Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, etc.
• Demonstrable planning experience across traditional media, including TV, OOH and Print channels.
• Working location: Madrid, Spain.