Social Media Brand Content Lead

Proexpo; Madrid; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Pro Expo is seeking a Social Media & Brand Content Lead in Madrid, hybrid, with 4–6 years in an agency. You will shape brand voice, manage social content, and guide creative direction for assets and campaigns.

You’ll craft world-class copy, drive editorial calendars across LinkedIn and Instagram, and collaborate with leadership for premium collateral. Gen‑AI and design tools are central to the role.

Formación

• 4–6 years in a creative or advertising agency.
• Native or near-native English with brilliant copywriting.
• A social-native creative who posts brilliantly.
• Love of design, architecture, interiors and live events.
• Comfortable with Gen-AI tools (Midjourney, Firefly, DALL·E).
• Agency-standard attention to detail, autonomy and ownership.

Responsabilidades

• Define and protect Pro Expo’s brand voice and storytelling.
• Own the LinkedIn and Instagram editorial calendar; create scroll-stopping content.
• Brief and quality-control photographers and videographers at events.
• Help shape and keep the website alive as a sales tool.
• Bring a world-class creative touch to presentations and collateral; use Gen-AI to elevate visuals.
• Lead international design-award submissions and client gifting programs.

Conocimientos

Copywriting

Social media content

Gen-AI tools

Visual storytelling

Design software

English proficiency

Herramientas

Midjourney

Firefly

DALL·E

CapCut

Photoshop

Canva

Descripción del empleo

We’re hiring: Social Media & Brand Content Lead Location: Barcelona, Spain (Hybrid) Experience: 2–4 years in Agency environments Sector: High-end Exhibition Design & Architecture

The Role

At Pro Expo, we dont just build stands — we architect the stage where global brands (Bayer, Midea and more) shine. Were looking for a creative content lead — part storyteller, part social-native creative, part AI-design enthusiast — to become the internal voice of our brand and make our physical excellence impossible to ignore online. Youll be the brands visual and verbal guardian: every LinkedIn post, case study and sales deck should look and sound world-class. Youll report directly to our Managing Partner and work hand-in-hand with our Sales Director — direct access to leadership, no agency bureaucracy, real ownership of your work.

Key Responsibilities

• Brand voice & storytelling. Define and protect how Pro Expo sounds. Turn our projects into stories, not square metres — copy with wit, maturity and confidence.
• Social & content. Own the LinkedIn and Instagram editorial calendar, aligned with project wins and sales milestones. Create scroll-stopping content — posts, carousels, Reels.
• Creative direction of assets. Brief and quality-control photographers and videographers at international events to the “Pro Expo standard.” Hands‑on production and heavy editing are supported by our design team and specialists — your job is the idea and the quality bar, not doing every edit alone.
• Digital showroom. Help shape and keep our new website alive as a sales tool — projects, testimonials, blog.
• Sales & brand collateral. Bring a world-class creative touch to key presentations and premium collateral. Use Gen-AI (Midjourney, Firefly) to elevate visuals and moodboards.
• Signature projects. Lead international design‑award submissions and a memorable top-client gifting programme — pure creativity that positions us as leaders.

The Ideal Profile

• 4–6 years in a creative or advertising agency.
• Native or near-native English, with brilliant copywriting — you write with ease, humour and maturity.
• A social-native creative who posts brilliantly, almost effortlessly.
• A genuine love of design, architecture, interiors and live events — you want to make one brand shine, not manage ten accounts.
• Comfortable with Gen-AI (Midjourney, Firefly, DALL·E), CapCut and Photoshop/Canva.
• Agency‑standard attention to detail, high autonomy and a strong sense of ownership.

Why Pro Expo?

• Beyond Digital: See your digital creations turn into massive physical structures across Europe’s biggest trade shows.
• Creative Freedom: No agency bureaucracy. You report directly to the CEO with total ownership of your projects.
• Growth: Be part of a company growing at 15%+ per year with a high-end, international client portfolio.

Social Media Brand Content Lead • Madrid, Spain