Senior Product Marketing Manager, Enterprise AI (Remote)

Maisa; Cantabria; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Maisa is seeking a Senior Product Marketing Manager to own the product marketing function from the ground up, translating complex AI capabilities into clear business value for enterprise buyers. You will define how Maisa is positioned, how we communicate value, how we bring products to market, and how we equip our commercial teams to win.

You'll work at the intersection of Product, Sales, and Marketing, translating complex AI capabilities into compelling business narratives that resonate with

Qualifications

• Experience in product marketing for technically complex B2B software.
• Ability to translate AI concepts into clear business narratives.
• Understanding of enterprise sales cycles and buyer decision-making.
• Proven success in launches and sales enablement materials.
• Excellent written and verbal communication skills.
• Data-driven with customer research and competitive intelligence.
• Collaborative with cross-functional influence across teams.
• Hands-on, proactive mindset to own initiatives from strategy to execution.
• Comfort navigating ambiguity in a fast-moving environment.
• English and Spanish bilingual is a plus.

Responsibilities

• Own product positioning, messaging architecture, value propositions, and competitive differentiation.
• Translate complex AI capabilities into clear business value for enterprise buyers.
• Define ICPs and market segmentation as our go-to-market strategy evolves.
• Ensure a consistent narrative across website, materials, campaigns, and external comms.
• Own the go-to-market strategy and execution for product launches and feature releases.
• Partner with Product, Sales, and Marketing to align launch priorities and messaging.
• Develop launch plans, product briefs, release communications, and assets.
• Monitor launch effectiveness, adoption, and customer feedback for continuous improvement.
• Equip Sales with messaging and materials; create decks, battlecards, FAQs.
• Develop customer case studies and proof-of-value narratives.
• Address objections, competitive dynamics, and moves to win enterprise deals.
• Build competitive intelligence and customer insights to influence roadmaps.
• Use insights to assess messaging effectiveness and commercial impact.

Skills

Product marketing

B2B software

Messaging & positioning

Go-to-market

Launch planning

Sales enablement

Customer research

Competitive intelligence

Cross-functional collaboration

Strategic thinking

Job description

Maisa is seeking a Senior Product Marketing Manager to own the product marketing function from the ground up, translating complex AI capabilities into clear business value for enterprise buyers. You will define how Maisa is positioned, how we communicate value, how we bring products to market, and how we equip our commercial teams to win.

You'll work at the intersection of Product, Sales, and Marketing, translating complex AI capabilities into compelling business narratives that resonate with