Senior Portfolio Marketing Manager

Vodafone Group Plc; Madrid; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

VOIS (Vodafone Intelligent Solutions) in Madrid is seeking a Senior Portfolio Marketing Manager for Vodafone Business’ Connectivity and Unified Communications portfolios to lead marketing strategy and messaging. You will build plans, lead a high‑performing team, partner with local marketing, sales and product teams, and drive buyer‑led content and market research to accelerate revenue.

Experience in B2B connectivity/UC, strong leadership and storytelling skills are essential; the role offers a

Formación

• Significant experience in a B2B product marketing role focused on Connectivity and/or Unified Communications.
• Proven ability to develop positioning and messaging for Connectivity/UC based on data and insights.
• Experience creating buyer-led content across complex B2B buying journeys.

Responsabilidades

• Lead Connectivity & UC portfolio marketing, including a range of managed services.
• Build and mentor a high performing product marketing team.
• Develop annual portfolio marketing plans with Local Marketing Teams.
• Define and maintain product/service positioning aligned to brand.
• Create clear messaging from deep product knowledge and experience.
• Produce buyer-enabled content across the funnel (presentations, datasheets, case studies, video, web).
• Conduct market research and competitive analysis to inform strategies.
• Collaborate with Product, Sales and Marketing to shape offerings.

Conocimientos

B2B product marketing

Connectivity & UC messaging

Team leadership

Stakeholder management

Content marketing

Descripción del empleo

Who we are

VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.

As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability.

We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.

#VOIS #BeUnrivalled #CreateTheFuture

About this Role

Are you a highly experienced Connectivity and/or Unified Communications Product Marketer seeking a new challenge in the technology industry? Do you have a passion for helping customers thrive through technology?

If so, we have a new and exciting role for you: Senior Portfolio Marketing Manager for Vodafone Business’ Connectivity, Unified Communications and Managed Services portfolios.

Develop and execute the product marketing vision and strategy for Vodafone Business’ Connectivity & Unified Communications products and services based on an understanding of our product portfolio, customer needs, market trends, competitive landscape and business goals.

What you’ll do

• Take accountability for and be the lead point-of-contact for Connectivity & Unified Communications portfolio marketing, including a range of managed services, working with your team to deliver the right activity on time.


• Lead and develop a high performing team of product marketing professionals - building a culture of engagement, performance and wellbeing to enable Portfolio Marketing Team success.


• Partner with the Portfolio Leads and Local Marketing Teams to build and manage delivery of the annual portfolio marketing plans for Vodafone Business Connectivity & Unified Communications, including a range of managed services.


• Define and maintain product and service-based positioning for the Vodafone Business Connectivity & Unified Communications , aligning to our overall brand positioning.


• Build and use a deep understanding of Vodafone Business’ Connectivity and/or Unified Communications products and services to create clear, credible messaging.


• Team leadership in developing high-quality buyer-enabled content across the buyer’s process such as presentations, datasheets, whitepapers, case studies, video, interactive tools and web content.


• Conduct market research and competitive analysis to inform product positioning and marketing strategies.


• Lead Local Market Connectivity and/or Unified Communications portfolio marketing relationships.


• Work across our Portfolio Marketing team to build multi-portfolio, multi-product messaging and stories.


• Serve as a subject matter marketing expert on Connectivity and/or Unified Communications providing support, insights and knowledge to internal stakeholders, such as our global and in-country marketing, sales and product teams.


• Partner closely with Product, Sales and Marketing to participate in designing products and services that respond to customer needs.


• Grow our portfolio marketing relationships with Technology partners such as Arista, Cisco, Fortinet, Microsoft and RingCentral to enrich and accelerate our work.


• Represent Team and present at Leadership, Partner, Local Marketing and Portfolio meetings, as needed.


• Establish team ways of working to ensure all budget management, reporting standards are met.

Who you are

• Significant experience in a B2B product marketing role focused on Connectivity and/or Unified Communications


• Proven track record of successfully developing positioning and messaging for Connectivity and/or Unified Communications including managed services, based on data and insights.


• Demonstrated experience in producing a range buyer-led content to accelerate revenues by across complex Connectivity and/or Unified Communications B2B buying journeys


• Deep understanding of the Connectivity and/or Unified Communications market landscape


• Working knowledge of customer needs and challenges across the spectrum of customer segments and verticals


• History in managing complex budgets across CAPEX, OPEX and Partner MDF


• Capability to balance vision and tactical team-based execution


• Strong people leadership skills, stakeholder management and influence without authority, across a matrix organisation


• A passion for developing and coaching a direct team, backed up by examples


• Ability to build strong professional relationships at all levels


• Excellent writing skills - combined with the ability to explain and translate complex technical concepts into simple, technically relevant communications.

Not a perfect fit?

Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.

VOIS Equal Opportunity Employer Commitment

Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background.