GTM Design Manager

Vodafone Group Plc; Madrid; On-site; EUR 70,000 - 100,000; Full time

Job summary

Vodafone Group Plc's VOIS unit seeks an experienced go-to-market professional based in Spain to design and deliver GTM strategies for the Global Vodafone Business Portfolio, spanning Fixed Connectivity, Mobility, Security, SaaS, Unified Communications, SDWAN and Cloud.

You will collaborate with Product, Portfolio Marketing, Sales Enablement, Commercial and local operating companies to drive campaigns and revenue growth.

Qualifications

• Five+ years of experience in digital, telecommunications, managed services, IT or SaaS.
• Balanced background across product or portfolio management, commercial management and marketing.
• Ability to develop go-to-market strategies and translate them into coordinated execution plans.

Responsibilities

• Design overarching go-to-market strategies for SoHo and SME segments.
• Coordinate the execution of go-to-market plans across Vodafone operating companies.
• Develop and deliver sales launch campaigns with local operating companies to support customer acquisition and growth.
• Create demand-generation frameworks, content guidelines and repeatable campaign materials for activation through Vodafone’s digital channels.
• Monitor commercial performance and recommend targeted acceleration plans to improve results.
• Translate commercial data into actionable insights that drive ROI of GTM activity.
• Partner with Product, Marketing, Brand, Portfolio, Planning and segment teams to support short-term and long-term growth.
• Collaborate with strategic partners to define and deliver joint GTM growth plans.
• Encourage an inclusive, high-performing approach across the go-to-market design function.
• Measure success through revenue, total contract value, customer acquisition and partner engagement.

Skills

Go-to-market strategy

Portfolio management

Commercial management

Marketing

Stakeholder management

Communication

Education

Bachelor's degree in business

Job description

Who we are

VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.

As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next‑generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry‑first model which brings together the best of in‑house and 3rd party capability.

We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.

#VOIS #BeUnrivalled #CreateTheFuture

About this Role

We are seeking an experienced go‑to‑market professional to design and deliver strategies for our Global Vodafone Business Portofolio (our ever‑evolving portfolio currently has solutions across – Fixed Connectivity, Mobility, Security, SaaS, Unified Comms, SDWAN & Cloud and is constantly expanding).

Based in Spain, you will collaborate with Product, Portfolio Marketing, Sales Enablement, Commercial, Strategic Partners and local Operating Companies to develop scalable go‑to‑market approaches, deliver product launches and accelerate commercial performance. You will use customer insight, market dynamics and existing sales approaches to create effective campaigns and support revenue growth across multiple markets.

What you’ll do

• Design overarching go-to‑market strategies for the SoHo and SME customer segments, informed by customer behaviours, pain points, market dynamics and sales insights.
• Coordinate the execution of go‑to‑market strategies across key Vodafone operating companies, ensuring plans are delivered on schedule.
• Develop and deliver sales launch campaigns with local operating companies to support customer acquisition and growth ambitions.
• Create demand‑generation frameworks, content guidelines and repeatable “Campaign in a Box” materials for activation through Vodafone’s digital channels.
• Monitor commercial performance and recommend targeted acceleration plans to improve results against agreed objectives.
• Translate commercial data into actionable insights that improve the effectiveness and return on investment of go‑to‑market activity.
• Partner with Product, Marketing, Brand, Portfolio, Planning and segment teams to support short‑term execution and long‑term growth ambitions.
• Work with strategic partners to define and deliver joint go‑to‑market growth plans.
• Encourage an inclusive, collaborative and high‑performing approach across the SoHo and SME go‑to‑market design function.
• Measure success through revenue and total contract value, customer acquisition, and operating‑company engagement and activation.

Who you are

• You bring at least five years of relevant experience within the digital, telecommunications, managed services, IT or Software as a Service sector.
• You have a balanced background across product or portfolio management, commercial management and marketing.
• You understand how to develop go‑to‑market strategies and translate them into coordinated execution plans.
• You can build productive relationships with strategic partners and internal stakeholders.
• You communicate clearly and effectively, both verbally and in writing.
• You are comfortable working collaboratively in a complex, matrix‑based organisation.
• You use initiative, welcome innovation and remain focused on achieving measurable commercial outcomes.
• A degree or postgraduate business qualification would be beneficial.
• Experience within telecommunications, IT managed services or Software as a Service organisations would be advantageous.

Not a perfect fit?

Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.

What’s in it for you

• The opportunity to influence go‑to‑market strategy for Vodafone Business solutions across multiple operating companies.
• Exposure to Security, Software as a Service and Google‑related solutions within a global telecommunications environment.
• Collaboration with Product, Portfolio Marketing, Brand, Planning, segment teams and strategic partners.
• The opportunity to shape scalable campaign frameworks and support measurable customer and revenue growth.
• Experience working across local and global teams in a complex, matrix‑based organisation

What skills you will learn

• Advanced go‑to‑market strategy design for SoHo and SME customer segments.
• Cross‑market launch planning and campaign activation.
• Demand‑generation framework and content‑guideline development.
• Commercial performance analysis and return‑on‑investment optimisation.
• Joint go‑to‑market planning with strategic technology partners.
• Stakeholder engagement across Product, Marketing, Portfolio, Brand and local operating companies.
• Development of repeatable campaign models for digital channels

VOIS Equal Opportunity Employer Commitment

Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio‑economic background.

Join Us

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.