Senior Insights Analyst (Product Analytics Team)

SEMrush; Barcelona; Presencial; EUR 60.000 - 80.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Unlimited PTO

Hobby & team building budget allowance

Employee Support Program

Loss of family member financial aid

Employee Resource Groups

Descripción de la vacante

SEMrush is seeking a Senior Insights Analyst in Barcelona to design and optimize product-led growth funnels and drive analytics projects. This role demands a strong analytical background with at least 5 years in product analytics, advanced SQL skills, and the ability to communicate insights effectively to stakeholders.

We offer unlimited PTO and a budget for team building activities, emphasizing a supportive and inclusive work environment.

Formación

• 5+ years of experience in product analytics or data analysis.
• Advanced proficiency in SQL and experience with databases.
• Ability to independently manage analytical projects.

Responsabilidades

• Analyze product-led growth funnels to optimize performance.
• Develop analytical frameworks for tracking user segments.
• Present insights and recommendations to stakeholders.

Conocimientos

SQL proficiency

Data analysis

Statistics

Data visualization

A/B testing

Communication skills

Educación

Bachelor’s degree in relevant field

Master’s degree (preferred)

Herramientas

Tableau

Descripción del empleo

Senior Insights Analyst (Product Analytics Team)

Analytics location_on Barcelona

Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.

Here, you own the way you work, but we move as one unbeatable team.

We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.

We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.

Ready to share our ambition and make an impact? Then, this role may be for you.

About the role

Design, analyze, and optimize product-led growth funnels to drive Enterprise pipeline, conversion, and expansion opportunities.

Identify and segment new and existing users based on product usage, customer attributes, business potential, and risk signals.

Analyze usage patterns to define and refine product limits, thresholds, packaging, and monetization strategies.

Develop analytical frameworks to continuously track user segments, funnel performance, product adoption, and key business outcomes.

Measure the impact of product, pricing, funnel, and business changes, including building models to evaluate outcomes and identify revenue opportunities.

Apply advanced analytics methods, including statistical modeling, A/B testing, and experimentation, to uncover trends, risks, and growth opportunities.

Translate complex data into clear, actionable recommendations that can be implemented in product and business systems.

Create analytical outputs, dashboards, and visualizations that support product and business decision-making.

Present insights and recommendations to stakeholders, including senior and top management audiences, ensuring clarity, relevance, and strong business impact.

Lead analytics projects end-to-end and drive the adoption of data-driven solutions across the organization.

Partner with data, analytics, product, and business teams to ensure data quality, consistency, and reliable decision-making.

Mentor data analysts and support their professional growth.

Contribute to knowledge sharing, analytics best practices, and continuous improvement within the team.

About you

Move together. Raise the bar. Learn fast—grow faster. That’s the default. And here’s what else is needed to succeed in this role:

Bachelor’s degree in Economics, Mathematics, Statistics, Computer Science, or a related field.

5+ years of experience in product analytics, data analysis, business intelligence, or similar analytical roles, with proven impact on business outcomes.

Advanced proficiency in SQL and strong experience working with large-scale relational databases.

Proven experience analyzing complex datasets and solving ambiguous, high-impact business problems.

Strong foundation in statistics, probability, and quantitative analysis.

Hands‑on experience designing, running, and interpreting experiments, including A/B testing.

Experience building analytical frameworks, such as funnels, segmentation, monitoring systems, and impact measurement approaches.

Strong data visualization skills and the ability to communicate insights clearly to business stakeholders.

Proven ability to partner with senior stakeholders across product, business, and other functions, influencing decisions through data.

Strong communication and storytelling skills, with experience presenting insights to senior or non-technical audiences.

Ability to independently own analytical projects end-to-end, manage multiple priorities, and work effectively in a fast-paced environment.

Experience contributing to analytics best practices, knowledge sharing, and team development.

Master’s degree in Economics, Mathematics, Statistics, Computer Science, or a related field.

Experience with BI tools such as Tableau or similar platforms.

Experience working on pricing, packaging, monetization, product limits, or Enterprise growth initiatives.

Experience mentoring analysts or supporting analytical maturity within a team.

Interest in leveraging modern analytics tools, automation, or AI to improve analytical workflows.

About the perks

Unlimited PTO

Hobby & team building budget allowance

Employee Support Program

Loss of family member financial aid

Employee Resource Groups

A little more about us

Semrush is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact.

Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

We’ve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day.

About our Diversity, Equity, and Inclusion commitments

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.

We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

Ready to be a part of this mission? Join us!