Senior GEO Manager

Lucanet; Madrid; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Flexible hybrid

Remote up to 90 days

Development budget

Structured feedback

Volunteer days

Wellbeing programs

28 days vacation

Private health insurance

Corporate discounts

Job summary

Lucanet is seeking a Senior GEO Manager to lead organic and AI-driven visibility for a B2B SaaS platform in the financial performance management space. You will own the SEO, GEO, AEO, and LLM programs, align them to the annual digital plan, and drive measurable pipeline impact.

You will collaborate with Marketing Operations, Content, Web Operations, and Product to build a KPI framework and multi-year roadmap, while communicating insights to senior leadership in English.

Qualifications

• Led SEO strategy end to end for a B2B SaaS organization.
• Current, hands-on knowledge of GEO and AEO, including how LLMs retrieve, rank, and cite content.
• Expert-level use of Semrush, Ahrefs, Screaming Frog, Google Search Console, and GA4.
• Built and owned dashboards and multi-touch attribution models that informed executive decisions.
• Presented search strategy and results to CMO-level or senior leadership audiences, in advanced English.

Responsibilities

• Own Lucanet's SEO, GEO, AEO, and LLM optimization strategy, aligned to pipeline targets and the annual digital plan.
• Build a multi-year roadmap for organic and generative visibility, with clear milestones and success criteria.
• Connect visibility metrics to pipeline contribution and commercial outcomes.
• Oversee technical, on-page, semantic, and authority-building programs across Web, Product Marketing, and Content.
• Build a KPI framework spanning traditional SEO and AI visibility metrics, and own executive dashboards.
• Monitor Lucanet's brand representation across ChatGPT, Google AI Overviews, Perplexity, Copilot, and Gemini.
• Present quarterly strategic updates, adapting depth and framing for technical and executive audiences.
• Report into the Marketing Operations team, partnering closely with Content, Web Operations, and Product.

Skills

SEO strategy

GEO & AEO

LLM optimization

Semrush

Ahrefs

Screaming Frog

Google Search Console

GA4

Dashboards

Executive comms in English

Tools

Semrush

Ahrefs

Screaming Frog

Google Search Console

Job description

The role and the team

As a Senior GEO Manager (all genders), you will own Lucanet's organic and AI search visibility strategy. This spans traditional search engines like Google and Bing, generative AI platforms like ChatGPT, Gemini, Perplexity, and Copilot, and emerging answer engine environments.

The role and the team

As a Senior GEO Manager (all genders), you will own Lucanet's organic and AI search visibility strategy. This spans traditional search engines like Google and Bing, generative AI platforms like ChatGPT, Gemini, Perplexity, and Copilot, and emerging answer engine environments.

You will set the vision and roadmap for how Lucanet's brand, products, and expertise are found, cited, and represented as an authority in the financial performance management sector, and communicate that story clearly to the marketing team and senior leadership.

You will sit within Marketing Operations and work cross-functionally with Content, Web Operations, and Product. We look for people who keep growing, take real ownership, and lift the people around them.

What You'll Do

• Own Lucanet's SEO, GEO, AEO, and LLM optimization strategy, aligned to pipeline targets and the annual digital plan.
• Build a multi-year roadmap for organic and generative visibility, with clear milestones and success criteria.
• Connect visibility metrics to pipeline contribution and commercial outcomes.
• Oversee technical, on-page, semantic, and authority-building programs across Web, Product Marketing, and Content.
• Build a KPI framework spanning traditional SEO and AI visibility metrics, and own executive dashboards.
• Monitor Lucanet's brand representation across ChatGPT, Google AI Overviews, Perplexity, Copilot, and Gemini.
• Present quarterly strategic updates, adapting depth and framing for technical and executive audiences.
• Report into the Marketing Operations team, partnering closely with Content, Web Operations, and Product.

What You Bring

You have:

• Led SEO strategy end to end for a B2B SaaS organization, from roadmap to hands-on execution.
• Current, hands-on knowledge of GEO and AEO, including how LLMs retrieve, rank, and cite content.
• Expert-level use of Semrush, Ahrefs, Screaming Frog, Google Search Console, and GA4.
• Built and owned dashboards and multi-touch attribution models that informed executive decisions.
• Presented search strategy and results to CMO-level or senior leadership audiences, in advanced English.

It's a plus if you also have:

• Hands-on experience with AI citation tools such as Profound, Otterly.ai, or Peec AI.
• Proficiency in HubSpot CMS and Marketing Hub, or experience with Adobe Experience Manager.
• German, French, or Spanish language skills.

Perks at work

• Flexible and hybrid working: our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities.
• Remote work from another country: work up to 90 days a year outside your home country, supported by our partner Workflex.
• Professional development budget: get dedicated time, resources and budget to build the skills for your career path.
• Structured feedback process: Lucanet Engage supports your personal and professional development through regular dialogue.
• Paid volunteer days: take the time to volunteer, alone or with your team, for causes you care about.
• Health and wellbeing support: access company wellbeing programs, sport subsidies and mental health support through external partners.
• Paid vacation days: take 28 days a year to rest, travel and recharge.
• Private health insurance: access private health insurance coverage.
• Corporate discounts platform: get exclusive discounts across travel, retail, technology, and more.

About Lucanet

Lucanet is the CFO solution platform for modern finance and tax teams, automating processes from consolidation and financial planning to tax compliance, ESG reporting, and cash management. More than 6,000 companies worldwide rely on our easy-to-use, out-of-the-box SaaS platform. We're PE-backed and growing across global markets.

Behind the platform is a global team of 900+ people who care about doing the work well. We challenge each other to move fast without cutting corners and build solutions that change how finance and tax leaders operate. If you want your work to have real reach, and your growth is important to you, Lucanet is the right place for you.

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