Senior Data Insights Consultant - EMEA

MAP; Barcelona; On-site; EUR 85,000 - 115,000; Full time

Job summary

MAP is seeking a Senior Data Insights Consultant to join the Technology and Data team in Barcelona. You will architect and deliver complex data solutions, perform advanced analyses, and design tests to measure marketing impact across channels.

You will mentor peers and partner with stakeholders to translate business questions into actionable data roadmaps. The role emphasizes data-driven decision support, collaboration across specialists, and the integration of AI-enabled analytics to enhance

Qualifications

• 5+ years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions.
• Ability to independently design, build, and optimize modern analytics solutions that are scalable and production-ready.
• Write, debug, and optimize complex SQL queries.
• Design and build scalable dimensional data models with governance and security.
• Develop and manage DBT transformations with tests and documentation.
• Build production-ready Power BI models and dashboards with advanced DAX and RLS.
• Experience with AI/machine learning concepts to generate insights.
• Familiarity with cloud data environments like Snowflake, BigQuery, Databricks, Fabric.
• Experience with marketing tech platforms (Adobe Campaign/AJO, Salesforce Marketing Cloud).
• Ability to deliver reports and dashboards within these tools for client impact.

Responsibilities

• Architect, build, and deliver insights solutions that help clients leverage data for large-scale communication strategies.
• Perform advanced analyses to uncover actionable patterns and inform client strategy.
• Design and run test-and-learn programs across channels to optimize performance.
• Collaborate with senior stakeholders to translate strategic questions into analytical roadmaps.
• Mentor junior team members and elevate technical excellence.
• Provide data-driven advice to senior client leadership and expand opportunities.
• Embed agentic AI solutions into analytics workflows to improve efficiency and value.

Skills

Data analytics

SQL

Power BI

DBT

Data modeling

Stakeholder management

AI frameworks

Cloud platforms

GitHub

Tools

GitHub

Job description

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you architect, build, and apply modern data models to deliver impactful marketing insights? Are you seeking an exciting role with significant opportunities for leadership and growth? Then you might be the Senior Data Insights Consultant we are looking for!

What will your day look like?

As our new Senior Data Insights Consultant, you will join our growing Technology and Data team. Here, you will be a key leader in helping our clients make data-driven decisions to enhance their digital communication on an enterprise scale. This entails designing, enabling, and delivering complex data solutions and integrations for various campaign platforms. Morespecifically,yourtaskswillinclude:

• Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how toleveragetheir data assets tooptimizelarge-scale communication strategies.
• Performing advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making.
• Designing and running test-and-learnprograms (A/B tests, incrementality, holdouts) across channels to measure impact and continuouslyoptimizecommunication performance.
• Partnering with senior stakeholders to define strategic business questions andtranslatingthem into robust analytical frameworks and data roadmaps.
• Supporting or leading the data-stream on complex, large-scale projects with globallyrecognisedbrands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact.
• Driving ongoing proactive client ideation —identifyingnew opportunities, use cases, and data-driven initiatives that help clients grow their business.
• Helpingdrive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value.
• Providing answers andinsightstobusiness-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports andinsightsdashboards within marketing platforms such as Adobe and Salesforce.
• Mentoring, reviewing, and advising less senior team members — elevating quality, fostering technical excellence, and supporting their professional growth.
• Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service our clients coherently.

Who are you going to work with?

You will join a team of hands-on Data Insights Consultants, Data Scientists and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely with highly enthusiastic experts from Strategy or Creative backgrounds.

What do you bring to the table?

As a person, you possess a strong consultancy mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude. You combine this with strong business acumen, allowing you to understand and anticipate client needs effectively. You are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and solutions.

Furthermore, you have the drive, enthusiasm, and technical credibility to act as the primary data and insights advisor for senior client leadership, guiding them through complex challenges and inspiring them to grow their business.It'san advantage if you have consulting, agencyexperienceor marketing domain knowledge, butit'snot a requirement.

In addition, you have:

Technical skills

• A minimum of 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions. Can independently design, build, andoptimizemodern analytics solutions that are scalable, maintainable, and ready for real-world production use.
• Write, debug, andoptimizecomplex SQL queries, ensuring clarity, efficiency, and production readiness.
• Design and build scalable dimensional data models from raw source systems (fact/dimension structures, performance-aware design). Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and security.
• Develop and manage DBT transformations using layered architecture, including testing and documentation best practices.
• Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimization, and secure data access (RLS).
• Work collaboratively using GitHub, following structured branching, pull request, and code review workflows.
• Familiarity with or a strong interest in the application of AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing insights.
• Comfortable working in modern cloud data environments (e.g., Snowflake,BigQuery, Databricks, Fabric).
• Understanding the data structures and reporting capabilities within major marketing andmartechplatforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud). Ability to build and deliver reports andinsightsdashboards natively within these tools is a strong advantage

Interpersonalskills

• A proven ability to build trust and act as a strategic partner to senior-level clients and internal leaders. You can confidently navigate complex, technical stakeholder environments and influence decision-making through data-driven reasoning.
• Exceptional written and verbal communication skills in English, with the ability to articulate complex data concepts and insights into clear, compelling narratives for both technical and senior business audiences.
• The ability to critically assess complex business challenges, ask probing questions to uncover root causes, and propose robust, data-driven solutions.
• Proven experience in coaching and mentoring junior team members. You actively foster a culture of technical excellence, collaboration, and continuous learning within the team.
• You are a self-starter who can think critically,identifyissues and opportunities autonomously, and take the initiative to propose and implement corrective actions.

A leader in personalized customer experiences

WPP Enterprise Solutions MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalisation at scale, marketing automation, and CRM. With the brain of a consultancy, the heart of an agency, and the power of technology and data, we work with some of the world's most admired brands (including Ford, Jaguar Land Rover, Nespresso, IKEA, Lego, and Coca-Cola) to help them on their transformation journey to becoming truly customer-centric. Together, we are 1,000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.