Senior Customer Success Manager

Sprinklr; Madrid; On-site; EUR 70,000 - 90,000; Full time

Job summary

Sprinklr is seeking a Customer Success Manager in Madrid to drive adoption and ROI across Marketing, Social, and Advertising products. You will bridge business goals with platform capabilities through deep product expertise, enabling customers to scale and extract maximum value from Sprinklr’s Core solutions.

You will lead cross-functional initiatives, run executive business reviews, and deliver stakeholder-centric enablement to ensure long-term success and platform advocacy across enterprise

Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
• 6+ years in MarTech, AdTech, or digital media consulting with enterprise-grade solutions.
• Deep experience in campaign setup, media planning, or brand marketing strategy.
• Strong understanding of omnichannel marketing strategy and platform analytics.
• Ability to configure, audit, and optimize workspace and tagging structures in complex environments.
• Executive-level presentation and stakeholder management skills.
• Data fluency: interpret telemetry and KPIs to drive actions.

Responsibilities

• Lead strategic technical relationship across Sprinklr Core suite: Social Publishing, Listening, Ads, Marketing Analytics.
• Translate KPIs into Sprinklr configurations and use cases.
• Own end-to-end adoption lifecycle across multiple teams.
• Coordinate cross-functional teams to address technical challenges and guide expansion.
• Run business reviews with KPIs, telemetry, and ROI narratives.
• Develop success plans with KPI alignment and rollout timelines.
• Deliver enablement for executives and users to maximize platform adoption.
• Advise customers on aligning marketing strategy with Sprinklr roadmap.

Skills

MarTech expertise

AdTech experience

Campaign management

Data analytics

Stakeholder management

Executive communication

Education

Bachelor's degree in Marketing, Communications, CS, or related field

Tools

Sprinklr platform

CRM integration

Job description

Spain - Madrid

Full time

113479-JOB

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Job Description

As a Customer Success Manager you will be a trusted advisor responsible for driving adoption, value realization, and long-term success for Sprinklr's most strategic customers across the Marketing, Social, and Advertising product suite. Your role exists to bridge the gap between business objectives and platform capabilities using deep product expertise to help customers unlock the full value of Sprinklr’s Core solutions. This is a customer-facing, technically proficient role that empowers clients to scale, automate, and optimize their execution and ROI through Sprinklr — and ensuring Sprinklr becomes a foundational layer in the customer's stack.

What You'll Do

• Strategic Product Advising

• Lead the strategic technical relationship across Sprinklr’s Core suite: Social Publishing, Listening, Paid Ads, Marketing Analytics.

• Act as the primary advisor on platform architecture, user journeys, tagging schemas, and governance frameworks.

• Translate marketing KPIs (ROAS, brand health, sentiment shift, audience reach) into Sprinklr configurations and use cases.

• Adoption & Value Realization

• Own the end-to-end adoption lifecycle across multiple teams (Digital, Social, Brand, Media, Analytics), ensuring frictionless onboarding and proactive value expansion.

• Foster relationships with cross-functional stakeholders to align platform adoption with customer-specific goals and KPIs

• Conduct workspace audits, health score tracking, and usage diagnostics using internal CSP tools to drive recommendations and de-risk accounts.

• Build reusable playbooks to institutionalize best practices across campaign orchestration, paid amplification, and influencer management.

• Program Leadership

• Coordinate cross-functional teams (Product, Solutions Consultants, Services) to address technical challenges, rollout new modules, or guide strategic expansion.

• Run business reviews tailored to executive audiences, combining KPIs, platform telemetry, and business outcomes into ROI narratives.

• Co-develop success plans with clear KPI alignment, growth targets, and product rollout timelines—adjusted to market and org evolution.

• Customer Empowerment

• Deliver stakeholder-specific enablement—executive workshops, advanced user trainings, feature adoption campaigns—designed to improve usability and internal platform advocacy.

• Identify blockers to adoption and proactively create corrective action paths: integrations, UX simplification, org change support.

• Cultivate internal champions and promise a culture of self-service to strengthen long-term platform adoption

• Product Influence

• Serve as a feedback loop to Sprinklr Product and Engineering teams—surfacing structured insights based on real-world campaign needs, integrations, or analytics gaps.

• Advise customers on how to align their future marketing strategy with Sprinklr's roadmap capabilities and beta features (data management and intelligence, CRM platform and tools, business analytics and reporting, etc.)

• Growth & Commercial Support

• Work closely with Sales and Solutions teams to uncover upsell/cross-sell opportunities: Ads module, Listening, new brand/geography activation, etc.

• Understand the client’s tech stack and vendor landscape to position Sprinklr as a consolidator and differentiator.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field.

• 6+ years in MarTech, AdTech, or digital media consulting, working with enterprise-grade solutions and cross-functional marketing teams.

• Deep experience in campaign setup, media planning, or brand marketing strategy at large organizations.

• Strong understanding of omnichannel marketing strategy (organic, paid, owned) and platform analytics.

• Ability to configure, audit, and optimize workspace and tagging structures in complex enterprise environments.

• Executive-level presentation and stakeholder management skills; experience facilitating roadmap sessions and quarterly reviews.

• Data fluency: ability to interpret telemetry, product usage, and marketing KPIs and convert into strategic actions.

What Sets You Apart

• Prior experience implementing or scaling Sprinklr or similar platforms (Adobe, Salesforce Marketing Cloud, Khoros).

• Deep familiarity with social ad platforms (Meta, Google, TikTok), social listening taxonomy, and crisis/PR workflows.

• Experience leading digital transformation projects or global rollouts across brands, geographies, or business units.

• PMP, Agile, or relevant certification; fluency in campaign lifecycle management tools.

• Strong business acumen and comfort advising CMOs, Digital Transformation leads, or Global Brand Managers.

• Exceptional relationship-building skills and a collaborative mindset; ability to navigate complex orgs and earn trust across levels

• Customer-first thinking with a bias towards empathy

• Proactive problem-solving and a proven ability to distill complex needs into clear, actionable strategies; balancing technical depth with business relevance

We focus on our mission

Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:

• Lead a new category of enterprise software that we call Unified-CXM.

• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.

• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product

Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.

We invest in our people

We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed