Senior Business Development Manager, Iberia

Wireless Logic; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

TLC is seeking a Solutions & Business Development Manager to drive new commercial opportunities across global enterprise clients. You will work with Sales and Solution Development Architects to shape services opportunities, develop tailored proposals, and translate client needs into compelling service solutions.

The role emphasizes pre-sales support, building a strong pipeline, and fostering long-term client relationships while growing TLC's market presence and revenue in the region.

Qualifications

• Has proven sales experience; knows how to add value to the business by achieving sales.
• Understands marketing processes and jargon and is able to take a consultative view with clients.
• Experienced in communicating with clients in all forms of written and verbal communication and is able to listen.
• Takes a commercial view when decision making in order to maximise the value to both TLC and the client.

Responsibilities

• Manage the sales process; generating leads; phone calls to introduce TLC products and services; presenting the pitch, asking questions and collecting data, solution pitch, negotiation and closing the sale.
• Present TLC to potential clients through face to face meetings, telephone calls and emails and advise them on products, including forthcoming developments and special promotions.
• Responsible for building a short/medium/long term sales pipeline in accordance with targets set.
• Develop a thorough understanding of client objectives and business requirements, including return on investment objectives, response to tenders and gather for information.
• Gather market and customer information
• Create client proposals and contracts and take full responsibility for their content and accuracy.

Skills

Sales experience

B2B selling

Consultative selling

Client relationships

Strategic thinking

Education

Bachelor's degree

Job description

Are you ready to join the world's premier MarTech solution?

TLC has become THE global MarTech solution to reward consumer behaviour with experiences. Now operating from 14 worldwide hubs, the TLC Platform connects millions of consumers with over 150,000 experience reward venues. We trust in decades of proprietary data to ensure we offer the right experience to every individual.

At TLC, we know that experiences make life more rewarding!

We are looking for innovative, passionate and caring people to join our team and help us continue to build our success story!

Job Purpose

To develop new commercial business relationships leading to the generation of new income for the company. This will involve identifying new markets and business opportunities across the region. To grow existing relationships with clients to achieve further sales and maximise revenue.

This role requires a someone who is dynamic, sales driven, strategically minded and able to sell B2B at the highest level.

• Manage the sales process; generating leads; phone calls to introduce TLC products and services; presenting the pitch, asking questions and collecting data, solution pitch, negotiation and closing the sale
• Present TLC to potential clients through face to face meetings, telephone calls and emails and advise them on products, including forthcoming developments and special promotions
• Responsible for building a short/medium/long term sales pipeline in accordance with targets set
• Develop a thorough understanding of client objectives and business requirements, including return on investment objectives, response to tenders and gather for information
• Gather market and customer information
• Create client proposals and contracts and take full responsibility for their content and accuracy
• Develop and maintain relationships with clients through regular review meetings
• Develop a complete understanding of TLC products and pricing structures
• Ensure a complete and accurate brief is provided in all aspects of the sale including costs of the promotion and redemption rates when handing over the campaign to client services
• Fully understand TLC’s terms of business
• Estimate profit levels on all projects
• Ensure payment arrangements are agreed before work commences and that they are enforced
• On occasion, work with the client service and finance teams on cash collection on client

Skills & Knowledge

• Has proven sales experience; knows how to add value to the business by achieving sales
• Understands marketing processes and jargon and is able to take a consultative view with clients
• Experienced in communicating with clients in all forms of written and verbal communication and is able to listen
• Practiced in building effective working relationships with clients and work colleagues and uses these to add value to TLC and our clients and has a portfolio of client contacts
• Takes a commercial view when decision making in order to maximise the value to both TLC and the client

What We Offer

• A dynamic & collaborative team
• Creative work environment
• Opportunity for training and upskilling
• Global Clients & Team exposure
• TLC 'Fun Club' & Social Calendar (known to include doggy days in the office )
• TLC Gives Back - Opportunity to get involved with our Charity partner/off site days.
• 'The Frankies' - Our very own awards/staff recognition event.

Being a people-led agency, we hire upon values and believe that our people are what make the beloved TLC culture.

At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.

A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.

Solutions & Business Development Manager

Meet the Team While reading our job description, please remember - we understand from experience that not ticking every box on the skills sections stops many from applying. You should apply if you feel you are the right person for the job and have the aptitude to learn and deliver results. This position offers a unique opportunity to join a growing team within CX as an Solutions & Business Development Manager, developing into a trusted advisor who helps shape Cisco's most strategic customer opportunities. Working in close partnership with Sales, you'll develop your technical, commercial and consultative skills to support the shaping of new Services business opportunities and the design of tailored solutions. By combining Cisco's technology, software and lifecycle services, you'll play a vital role in helping customers achieve meaningful business outcomes while developing your own expertise through hands‑on experience and mentoring.

Your Impact

• Support pre‑sales opportunities from inception to close, learning how to translate customer needs into compelling services solution proposals.
• Work alongside Sales and Solution Development Architects to shape Cisco Lifecycle and transformational opportunities.
• Develop your knowledge of Cisco's portfolio to create solution propositions aligned to customer business outcomes.
• Contribute to Services RFPs/RFIs and customer presentations for targeted accounts and sectors.
• The confidence to adapt to new technologies (e.g. AI) and continuously develop your technical and commercial knowledge.
• Identify and support new business opportunities through an understanding of enterprise and public sector customer challenges, industry trends and emerging technologies.
• Champion the value of Cisco's technology, software and services to both internal and external stakeholders.
• Build trusted relationships across Cisco teams while taking ownership of your own development and contribution to customer success.
• A curious mindset with a genuine passion for learning new technologies and understanding customer challenges.
• Strong communication and presentation skills with the confidence to engage both technical and business stakeholders.
• The ability to build relationships and bring people together to achieve shared outcomes.
• A proactive attitude with a strong sense of ownership and accountability.
• The confidence to adapt to new technologies (e.g. AI) and continuously develop your technical and commercial knowledge.
• A customer‑focused mindset with the ambition to build a successful career in solution development.

Minimum Qualifications

• 8+ years of experience in technology, consulting, engineering, customer success, professional services or a related field.
• Foundational knowledge of enterprise IT infrastructure including areas such as Networking, Security, Data Centre, Cloud or AI.
• Excellent presentation and communication skills with the ability to explain complex ideas clearly