SalesForce Marketing consultant

Gracia101 Talent Solutions; Vitoria; Presencial; EUR 42.000 - 62.000; Jornada completa

Descripción de la vacante

Gracia101 Talent Solutions is seeking a Salesforce Marketing Cloud Consultant to join our Global Tech Commercial & Marketing Services team, a collaborative group of around 15 professionals. You will sit at the intersection of CRM, digital marketing, customer data, and content to design, execute, and optimize engaging customer experiences across channels.

The ideal candidate has hands-on SFMC expertise, a consulting mindset, and strong stakeholder management.

Formación

• 2+ years hands-on SFMC experience including Data Cloud / Data 360.
• Experience with Email Studio templates and personalization.
• Experience building journeys with Journey Builder and Automation Studio.
• Strong data modeling and subscriber management understanding.

Responsabilidades

• Execute small to mid-size campaigns in Salesforce Marketing Cloud.
• Build and optimize customer journeys across channels.
• Coordinate content, segmentation, QA, and deployment.
• Create personalized communications and multi-step journeys.
• Plan A/B tests and apply insights to improve engagement.
• Work with Data Cloud segments and activate them across platforms.
• Troubleshoot SFMC data, deliverability, journeys, and automations.
• Share SFMC best practices with teams and markets.

Conocimientos

SFMC Expertise

Data Cloud / Data 360

Email Studio

Journey Builder

Automation Studio

Contact Builder

Data modeling

Stakeholder management

Campaign optimization

Herramientas

SQL queries

Datorama

HTML templates

Descripción del empleo

We are looking for a Salesforce Marketing Cloud Consultant to join our Global Tech Commercial & Marketing Services (GCMS) team, a collaborative global team of around 15 professionals.

In this role, you will sit at the intersection of CRM, digital marketing, customer data, and content, helping to design, execute, and optimize engaging customer experiences across inbound and outbound channels.

You’ll work closely with marketing, brand, creative, technology, and operational teams to turn business and campaign requirements into effective, data-driven customer journeys.

The ideal candidate combines hands-on Salesforce Marketing Cloud expertise with a consulting mindset, strong stakeholder management skills, and a genuine interest in improving how marketing technology is used to engage customers.

What You’ll Do

• Manage and execute small to mid-size CRM and digital marketing campaigns using Salesforce Marketing Cloud.
• Build and optimize customer journeys and automated lifecycle programs using Journey Builder, Automation Studio, Email Studio, and Contact Builder.
• Support campaigns end-to-end, from briefing and content coordination through segmentation, deployment, QA, and performance analysis.
• Create and optimize personalized communications and multi-step customer journeys.
• Plan and execute A/B tests and use insights to improve engagement and campaign effectiveness.
• Work with customer and marketing data to create segments in Salesforce Data Cloud (Data 360) and activate them across relevant platforms.
• Troubleshoot CRM and SFMC issues, including data, deliverability, journeys, and automations.
• Provide guidance to internal teams and markets on SFMC best practices and platform capabilities.
• Contribute to the continuous improvement of CRM processes, templates, tools, and workflows.
• Collaborate with internal and external partners, including agencies, designers, brand teams, and technology teams.

What We’re Looking For

• 2+ years of hands-on experience with Salesforce Marketing Cloud, including Data Cloud / Data 360.
• Email Studio — HTML templates, dynamic content, personalization
• Journey Builder — multi-step journeys, entry sources, decision splits
• Automation Studio — data imports/exports, SQL queries, automations
• Contact Builder — data models, attribute groups, data extensions
• Data Cloud / Data 360 — segment creation and activation
• Intelligence Reports / Datorama — report setup and scheduling
• Understanding of data flows, subscriber management, and consent concepts.
• Experience working as part of an SFMC delivery or project team.
• Fluent English (C1 minimum), as you’ll work with a global team and international stakeholders.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities.