Sales Programs Manager

Wolters Kluwer N.V.; Madrid; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Wolters Kluwer is seeking a Sales Programs Manager to accelerate pipeline growth across European markets. You will design, launch and scale structured programs, partnering with Sales Leaders and cross-functional teams to translate priorities into measurable plays that boost pipeline, conversion and revenue.

In this role you’ll own program plans, dashboards and governance, monitor KPIs, and collaborate with Revenue Operations, Marketing, Enablement and Customer Success to drive adoption and

Formación

• Bachelor's degree required with 5+ years in Sales Programs or related fields.
• Strong understanding of B2B sales motions and SaaS environments.
• Executive stakeholder management and cross-functional program leadership.
• Excellent written and verbal communication skills.

Responsabilidades

• Design, launch and manage structured sales programs across European markets.
• Identify priority segments, territories, industries, products or cohorts to improve performance.
• Create program plans with objectives, audience, messaging, seller actions and success metrics.
• Own operating rhythm, ensure on-time delivery and continuous improvement.
• Analyze pipeline and performance data to identify gaps and opportunities.
• Translate insights into practical sales plays and demand-generation initiatives.
• Monitor KPIs such as pipeline, conversion and win rate and report to leadership.
• Collaborate with Sales Strategy, Revenue Ops, Marketing, Enablement, Product Marketing and Customer Success.
• Provide program updates in sales leadership meetings and cross-functional reviews.

Conocimientos

Sales programs

Sales strategy

Analytics

Communication

Educación

Bachelor's degree

Herramientas

CRM software

BI tools

Descripción del empleo

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We are currently looking for a Sales Programs Manager to join our Corporate Performance & ESG Business Unit. CP & ESG delivers software solutions and services that help organizations manage financial, sustainability, operational, and regulatory reporting requirements, enabling better business performance, risk management, and compliance through data-driven decision-making.

About the Role

As a Sales Programs Manager, you will accelerate pipeline growth and seller productivity by designing, launching and scaling strategic sales programs across European markets. Operating at the intersection of sales strategy, pipeline generation, field execution and enablement, the role will partner with senior cross-functional stakeholders to translate business priorities and performance insights into measurable programs that improve pipeline creation, conversion and revenue growth.

Key Responsibilities

• Sales program strategy and execution Design, launch and manage structured sales programs that drive pipeline creation, opportunity progression and revenue growth across European markets.
• Partner with Sales Leaders to identify priority segments, territories, industries, products or customer cohorts where targeted programs can improve performance.
• Build program plans from concept through execution, including objectives, target audience, messaging, seller actions, enablement needs, success metrics and reporting cadence.
• Own the operating rhythm for key initiatives, ensuring programs are delivered on time, adopted by sales teams and continuously improved based on results.
• Pipeline generation and performance management Analyze pipeline, activity, conversion and sales productivity data to identify gaps, trends and growth opportunities.
• Translate insights into practical sales plays, demand-generation initiatives, account targeting and seller actions.
• Monitor program impact against KPIs such as pipeline generated, pipeline influenced, opportunity conversion, ACV, win rate, sales activity and seller engagement.
• Create clear reporting and dashboards to communicate performance, risks and recommendations to sales leadership.
• Sales leader partnership Act as a trusted advisor and business partner to regional and country-level Sales Leaders.
• Participate in sales leadership meetings to provide program updates, pipeline insights and recommendations.
• Help sales teams prioritize where to focus, which plays to run and how to execute with consistency.
• Support quarterly and annual planning by identifying pipeline-generation priorities and building associated program calendars.
• Cross-functional collaboration Work closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing and Customer Success to align programs with broader go-to-market priorities.
• Coordinate sales and marketing execution to ensure campaigns translate into actionable seller motions.
• Partner with Enablement to equip sales teams with talk tracks, assets, training, account targeting, dashboards and follow-up guidance.
• Share best practices across markets and scale successful programs regionally.
• Governance, communication and continuous improvement Establish program governance, including stakeholder ownership, timelines, communication plans, inspection points and retrospectives.
• Track adoption and outcomes, gather feedback from sellers, and refine program based on lessons learned.
• Prepare concise executive communications, readouts and recommendations.
• Promote a culture of experimentation, accountability and continuous improvement across sales programs.

What We Are Looking For

• Bachelor's degree required 5+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
• Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high-growth commercial environment.
• Advanced analytical and problem-solving skills.
• Executive stakeholder management.
• Experience leading complex, cross-functional programs.
• Strong written and verbal communication skills.
• Proficiency with CRM, business intelligence and productivity tools.

#LI-Hybrid

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you- to help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

We value authenticity and want to ensure we’re getting to know you.

Company Culture

Join us at Wolters Kluwer and be part of a global technology company that helps organizations navigate complex financial, risk, and regulatory challenges. If making a difference matters to you, then you matter to us. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Equal Opportunity

At Wolters Kluwer, we’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Well-being: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.