Sales Operations Manager

Wolters Kluwer N.V.; Madrid; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Wolters Kluwer in Madrid is seeking a Sales Operations Manager to own the sales side of our revenue process across the division. You will design the sales process architecture and drive data‑driven improvements across multiple teams and geographies.

Partner with sales leadership, Marketing Operations and centres of excellence to standardize lead management, forecast quality and field adoption of the sales methodology, turning business cases into measurable change.

Formación

• Experience designing or redesigning sales processes across multiple teams, regions or businesses.
• Ownership of marketing-to-sales hand-off including lead scoring, routing and SLAs.
• Ability to write clear business requirements with acceptance criteria for a technical delivery function.
• Strong data interrogation skills and a track record of evidence-based change.

Responsabilidades

• Design and own the sales process architecture, including stages and exit criteria.
• Co-own lead management and qualification end-to-end with Marketing Operations.
• Define leakage categories and follow-up for disqualified or closed-lost opportunities.
• Drive pipeline hygiene, forecast quality and field adoption of the sales methodology.
• Translate process designs into business requirements for technology partners.
• Analyse funnel data to identify friction and measure outcomes of changes.

Conocimientos

Sales process design

Lead management

Pipeline & forecast discipline

Business analysis

Data-driven reasoning

Change management

Stakeholder influence

Systems literacy

Herramientas

Salesforce

CPQ

Marketo

Power BI

Descripción del empleo

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. We are looking for a Sales Operations Manager to join our team.

About the role:

As a Sales Operations Manager, you'll own the sales side of our revenue process across the division. Working closely with sales leadership, marketing and our centres of excellence, you'll design the sales process architecture that our teams run on, from lead qualification through to opportunity progression and forecast quality. Your focus will be on bringing consistency to how we sell across multiple businesses and geographies, designing improvements that are grounded in data, and making them stick in the field. This is a process design and business partnering role with genuine ownership, working through influence, evidence and business cases rather than mandate.

Responsibilities:

• Design and own the sales process architecture: stages, stage gates and exit criteria, agreed jointly with the central Wolters Kluwer Revenue Operations team as well as the sales teams you support.
• Co-own lead management and qualification end-to-end with Marketing Operations, including definition, scoring, routing and response SLAs.
• Define leakage categories and the follow-up process for disqualified, recycled and closed-lost opportunities.
• Drive opportunity, pipeline and forecast hygiene, and a shared definition of a qualified opportunity.
• Drive field adoption of the sales methodology and the data completeness that evidences it.
• Translate designed process into documented business requirements with acceptance criteria for our technology partners where technology is the media through which you action change.
• Analyse funnel and pipeline data to identify friction, build business cases for change and measure the outcome of what is implemented.
• Establish and improve the process baselines: lead-to-opportunity conversion, stage-by-stage drop-off, cycle time and field completeness.
• Partner with sales leaders and local deal desks to build credibility, resolve exceptions and land change across different business contexts.
• Balance proactive process improvement and benchmarking with responsive support to the field.

Skills:

• Sales Process Design: Proven experience designing or redesigning a sales process across more than one team, business or region.
• Lead Management & Qualification: Ownership of the marketing-to-sales hand-off, including scoring, routing, SLAs and recycling.
• Pipeline & Forecast Discipline: Strong command of stage gates, exit criteria, opportunity hygiene and forecast quality.
• Business Analysis: Ability to write clear business requirements with acceptance criteria for a technical delivery function.
• Data-Driven Reasoning: Confident in interrogating funnel and pipeline data, questioning it rather than accepting reports at face value, and building the business case.
• Change Management & Adoption: Track record of making a process or methodology stick in the field, not just documenting it.
• Stakeholder Influence: Comfort influencing senior sales stakeholders who do not report to you, and co-owning a shared scope with a peer function.
• Systems Literacy: Salesforce and CPQ, Marketo and Power BI understood from the business side; able to specify what must be captured, when and by whom.

Preferred:

• Experience in multi-business or enterprise software environments, exposure to a named sales methodology and its roll-out, deal desk or quoting exposure, and practical experience with AI-assisted workflows.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

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Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being.

That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024.

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In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.

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