Responsable De Marketing Y Comunicación - Salamandra, Salamandra Graphic Y Fondo Editorial

Penguin Random House Grupo Editorial; Madrid; On-site; EUR 95,000 - 130,000; Full time

Job summary

Penguin Random House Grupo Editorial in Madrid seeks a visionary Director of Digital Marketing to lead and execute comprehensive digital strategies. This executive role focuses on customer acquisition, brand visibility, and ROI across SEO/SEM, social media, content, email, and analytics.

The ideal candidate has 7+ years in digital marketing with 3+ in leadership, strong analytics, and a track record of driving growth through data-driven campaigns in a fast-paced environment.

Qualifications

• Bachelor's or Master's in Marketing or related field
• 7+ years in digital marketing, with at least 3 years in leadership/management
• Proven ability to develop and execute multi-channel digital marketing strategies
• Expertise in SEO, SEM, social media, and content marketing

Responsibilities

• Develop and implement a data-driven digital marketing strategy aligned with business goals
• Oversee all digital channels (SEO/SEM, social, email, display, mobile)
• Manage website and digital assets for UX and conversions
• Lead and mentor a team of digital marketing specialists
• Analyze campaign performance with tools and report insights
• Manage the digital marketing budget to maximize ROI
• Stay updated on digital marketing trends and best practices
• Develop and execute content marketing to engage audiences and build brand loyalty
• Manage relationships with external agencies and vendors
• Ensure brand consistency across digital platforms

Skills

Digital strategy

SEO/SEM

Social media

Content marketing

Analytics

Leadership

Budget management

Education

Bachelor's/Master's in Marketing

Tools

Google Analytics

Adobe Analytics

CMS platforms

A/B testing

Job description

About the Role

Our client, a rapidly expanding company in **Madrid**, is looking for a visionary and strategic Director de Marketing Digital to lead their digital marketing efforts. This executive role is responsible for developing and executing comprehensive digital strategies to enhance brand visibility, drive customer acquisition, and achieve business objectives. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media, content marketing, email marketing, and analytics, with a proven track record of success in a leadership capacity. You will be instrumental in shaping our online presence and marketing initiatives across **Madrid** and beyond.

Key Responsibilities

• Develop and implement a data-driven digital marketing strategy aligned with overall business goals.
• Oversee all digital marketing channels, including SEO/SEM, social media, email marketing, display advertising, and mobile marketing.
• Manage and optimize the company's website and digital assets for user experience and conversion rates.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Analyze campaign performance using relevant tools (e.g., Google Analytics, Adobe Analytics) and provide actionable insights and reports.
• Manage the digital marketing budget effectively to maximize ROI.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Develop and execute content marketing strategies to engage target audiences and build brand loyalty.
• Manage relationships with external agencies and vendors as needed.
• Ensure brand consistency across all digital platforms and communications.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership or management role.
• Proven experience developing and executing successful digital marketing strategies across various channels.
• Expertise in SEO, SEM, social media marketing,