Director Digital de Marketing y Comunicación — Madrid

Penguin Random House Grupo Editorial; Madrid; On-site; EUR 95,000 - 130,000; Full time

Job summary

Penguin Random House Grupo Editorial in Madrid seeks a visionary Director of Digital Marketing to lead and execute comprehensive digital strategies. This executive role focuses on customer acquisition, brand visibility, and ROI across SEO/SEM, social media, content, email, and analytics.

The ideal candidate has 7+ years in digital marketing with 3+ in leadership, strong analytics, and a track record of driving growth through data-driven campaigns in a fast-paced environment.

Qualifications

• Bachelor's or Master's in Marketing or related field
• 7+ years in digital marketing, with at least 3 years in leadership/management
• Proven ability to develop and execute multi-channel digital marketing strategies
• Expertise in SEO, SEM, social media, and content marketing

Responsibilities

• Develop and implement a data-driven digital marketing strategy aligned with business goals
• Oversee all digital channels (SEO/SEM, social, email, display, mobile)
• Manage website and digital assets for UX and conversions
• Lead and mentor a team of digital marketing specialists
• Analyze campaign performance with tools and report insights
• Manage the digital marketing budget to maximize ROI
• Stay updated on digital marketing trends and best practices
• Develop and execute content marketing to engage audiences and build brand loyalty
• Manage relationships with external agencies and vendors
• Ensure brand consistency across digital platforms

Skills

Digital strategy

SEO/SEM

Social media

Content marketing

Analytics

Leadership

Budget management

Education

Bachelor's/Master's in Marketing

Tools

Google Analytics

Adobe Analytics

CMS platforms

A/B testing

Job description

Penguin Random House Grupo Editorial in Madrid seeks a visionary Director of Digital Marketing to lead and execute comprehensive digital strategies. This executive role focuses on customer acquisition, brand visibility, and ROI across SEO/SEM, social media, content, email, and analytics.

The ideal candidate has 7+ years in digital marketing with 3+ in leadership, strong analytics, and a track record of driving growth through data-driven campaigns in a fast-paced environment.