Regional Growth & Digital Marketing Lead

DEKRA España; Madrid; On-site; EUR 70,000 - 100,000; Full time

Job summary

DEKRA España is seeking a senior digital marketing specialist to drive country performance, design and optimise campaigns across Google Ads, LinkedIn, Meta and other channels, and lead regional marketing initiatives. You will work with CMS, CRM and analytics tools, coaching local teams and collaborating with Sales, Global and Digitalization units.

The role emphasizes practical hands-on execution across paid media, SEO, content optimisation, email marketing and conversion rate improvements, with

Qualifications

• 7-10 years of relevant digital marketing experience with hands-on execution.

Responsibilities

• Analyse country performance and digital maturity using website, advertising, analytics and CRM data.

Skills

Google Ads

Web analytics

Paid social

SEO

Email marketing

CRM

CMS

AI workflows

Data analysis

Campaign optimization

Conversion optimization

Education

Bachelor's degree in Marketing, Business, Communications, Digital Marketing or a related field

Tools

FirstSpirit

Salesforce CRM

Salesforce Marketing Cloud

Job description

DEKRA España is seeking a senior digital marketing specialist to drive country performance, design and optimise campaigns across Google Ads, LinkedIn, Meta and other channels, and lead regional marketing initiatives. You will work with CMS, CRM and analytics tools, coaching local teams and collaborating with Sales, Global and Digitalization units.

The role emphasizes practical hands-on execution across paid media, SEO, content optimisation, email marketing and conversion rate improvements, with