Recruiting Marketing Specialist

Jobtailor; Barcelona; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

Preply is seeking a recruitment marketing lead to build attraction plans for Engineering, Data/AI, Design, and Commercial chapters. You will partner with TA and leadership to understand hiring goals, work with Brand to brief campaigns, and deliver talent events from meetups to conferences.

You will shape Glassdoor strategy, coordinate LinkedIn ads and job boards, and optimize the careers page. A data-driven approach will guide KPI tracking and workload prioritization while collaborating across

Formación

• 4+ years in recruitment marketing, talent marketing, employer brand activation, or related fields in tech.
• Strong ability to build trust with TA, Brand teams and leaders across the business.
• Creative mindset for attracting talent via events, communities, campaigns, and candidate touchpoints.
• Hands-on experience planning and delivering meetups, conferences, sponsorships, booths, or activations.
• Understanding of how recruitment marketing supports hiring pipelines beyond branding.
• Data-informed approach with measurement and insights to optimize results.
• Strong briefing skills translating context into clear inputs for stakeholders.
• Comfortable collaborating with technical and senior stakeholders across Engineering, Data/AI, Product, or Design.
• Proficient with AI tools to work faster and sharper.

Responsabilidades

• Build attraction plans for priority chapters, starting with Engineering, Data/AI, Design, and Commercial.
• Partner with TA and hiring leaders to understand hiring goals and audiences.
• Work with Brand and Employer Brand to brief campaigns and careers page updates.
• Identify internal proof points to inspire employer brand content.
• Shape and deliver talent events from meetups to conferences and activations.
• Enhance Glassdoor presence with responses, themes, and profile improvements.
• Coordinate paid and organic recruitment campaigns across LinkedIn, job boards, and niche platforms.
• Improve the careers page as a candidate journey and track engagement.
• Measure impact with KPIs like reach, engagement, leads, source quality, and pipeline contribution.
• Share learnings with TA, Brand, and stakeholders to optimize investment.

Conocimientos

Recruitment marketing

Talent marketing

Employer brand activation

Event planning

Data analysis

Campaign measurement

KPI tracking

Candidate journey optimization

Relationship building

Briefing skills

Herramientas

LinkedIn Ads

Glassdoor

Talent platforms

AI tools

Descripción del empleo

• Build attraction plans for priority chapters, starting with Engineering, Data/AI, Design, and Commercial.
• Partner with TA and hiring leaders to understand hiring goals, talent audiences, and where Preply should show up.
• Work closely with Brand and Employer Brand to brief campaigns, content ideas, careers page updates, and event materials.
• Help identify strong internal proof points - people, projects, team moments, and business impact - that can inspire employer brand content.
• Shape and deliver talent events with TA and Chapter Leads, from meetups and conferences to sponsorships and in-house activations.
• Bring creative ideas to event engagement: booth experiences, speaker opportunities, follow-up journeys, candidate conversations, and moments that make Preply memorable.
• Own our Glassdoor strategy, including review responses, reputation themes, profile improvements, and actions that strengthen how candidates see Preply.
• Coordinate paid and organic recruitment campaigns, including LinkedIn ads, job boards, and niche talent platforms.
• Improve the careers page as a candidate journey: spot gaps, recommend updates, and track how changes impact engagement and applications.
• Measure the impact of events, campaigns, channels, and Glassdoor activity through clear KPIs such as reach, engagement, leads, source quality, conversion, and pipeline contribution.
• Share learnings with TA, Brand, and business stakeholders so we keep improving where we invest time, energy, and budget.

Requirements

• 4+ years across recruitment marketing, talent marketing, employer brand activation, talent events, or talent attraction in fast growing Tech business.
• Strong relationship‑building skills: you can earn trust with TA, Brand, hiring leaders, and employees across the business.
• A creative mindset for attracting talent, especially through events, communities, campaigns, and candidate touchpoints.
• Hands‑on events experience: you’ve helped plan and deliver meetups, conferences, sponsorships, booths, or community activations.
• A good understanding of how recruitment marketing supports hiring pipelines, not just brand awareness.
• A data‑informed approach: you measure what you run, learn from the results, and use insights to improve.
• Strong briefing skills: you can turn hiring context and audience insight into clear input for Brand, Employer Brand, TA, and business stakeholders.
• Confidence working with technical and senior stakeholders, especially across Engineering, Data/AI, Product, or Design.
• Comfortable using AI tools to work faster and sharper.
• Experience with LinkedIn paid ads, job boards, talent platforms, Glassdoor, or employer reputation channels.
• Advanced English level required.
• Based in, or open to relocating to, Barcelona or Kyiv, and happy to be on site when events and hiring pushes need you.

Hard Skills

• Recruitment marketing
• Talent marketing
• Employer brand activation
• Event planning
• Data analysis
• Campaign measurement
• KPI tracking
• Candidate journey optimization
• Relationship building
• Briefing skills

Soft Skills

• Creativity
• Trust building
• Communication
• Collaboration
• Adaptability
• Insight-driven
• Confidence
• Organizational skills
• Problem-solving
• Stakeholder engagement