Programmatic Trader with Portuguese

Taptap Digital; Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Tickets Restaurant/Health Insurance

Great working environment

Descripción de la vacante

Taptap is seeking a Programmatic Campaign Specialist in Madrid to manage data-driven digital ad campaigns using Sonata and our DSP/DMP stack. You will coordinate with Sales, Product, and Client teams to deliver campaigns that meet KPIs and revenue goals.

The role requires 3+ years in a similar trading desk/advertisingOps environment, RTB buying experience, and strong analytics. A dynamic, collaborative environment with growth opportunities awaits.

Formación

• Must have strong English and Portuguese skills with excellent communication.
• Minimum 3 years in a trading desk, publisher, or ad-ops/programmatic team.
• At least 1 year of programmatic buying experience focused on RTB.
• Proven ability to analyze data and tell campaign stories.
• Experience with analytics or BI tools is required.

Responsabilidades

• Program and implement digital media campaigns using Sonata and DSPs.
• Interface with agencies, trading desks, and direct clients.
• Review campaign material and ensure assets and tracking tags are in place.
• Set up data-driven campaigns and manage bid strategies.
• Monitor delivery across ad servers and reconcile performance.
• Provide regular reports and insights to internal teams and clients.
• Inform teams about alert situations and KPI performance.
• Apply A/B testing to improve campaign impact and conversions.
• Communicate results and recommendations to optimize revenue.

Conocimientos

Advanced English (C1)

Advanced Portuguese

Analytical thinking

Communication skills

Multi-tasking

Data-driven storytelling

Herramientas

Tableau

Power BI

Google Analytics

Qlikview

HTML/JavaScript

Descripción del empleo

About Taptap

At Taptap, we are not just shaping the future of advertising technology, we are building it today. Guided by teamwork, respect, and determination, we challenge the status quo, connect ideas with impact, and create innovative solutions that drive real results. Our culture thrives on visionary thinking, collaboration, and a deep respect for people, because good people, doing great things is what makes us stronger.

As a global team, we believe in pushing boundaries, fostering growth, and exceeding expectations. We are authentic, ambitious, and passionate about what we do, and we never settle for less than excellence. If you’re looking to be part of a company that values creativity, problem‑solving, and the power of technology, we’d love to hear from you.

Scope

Reporting directly to the Programmatic Trading Director, the candidate will play an important role within both the Product Operations & the broader Commercial teams. The incumbent will take primary responsibility for the successful trafficking and optimization of all advertising data‑driven digital campaigns using TAPTAP’s proprietary DSP & DMP, Sonata. The candidate will proactively manage campaigns booked by the Growth Sales team – Direct Response, Branding or Tactical, whether sold directly or programmatically, ensuring all booked campaigns not just deliver in volume terms, but also exceed client expectations in terms of KPIs. The candidate will work very closely and regularly interact with the Sales & Product teams and through them with all customers, be they agencies and direct clients. The trader will be responsible for maintaining up-to-date forecasts of inventory availability, as well as providing ad hoc and regular reporting and recommendations on site, campaign and ad performance, sell‑through and yield. The candidate will work in close collaboration with the Product and Sales teams, and act as his/her interface with Sonata, to ensure that client Media programmatic revenues continue to grow across all Data‑Driven Digital Strategies.

Responsibilities

• Programming and Implementing Digital Media campaigns
• Interfacing with agencies, trading desks and direct clients.
• Reviewing and processing advertising campaign material.
• Requiring plan assets, such as creatives and tracking tags.
• Setting up data‑driven digital ad campaigns in Sonata.
• Managing bid strategies for campaigns.
• Operating across ad servers, ad technology solutions and Sonata’s DSP & DMP platform.
• Guaranteeing the campaign’s kick‑off and deployment.
• Regularly monitoring and reconciling campaign delivery across third‑party ad serving systems.
• Analyzing digital inventory to determine what is performing best for sponsors based on click‑through rate, viewability, and user engagement, and any other KPIs.
• Following‑up on the campaign’s KPIs daily.
• Filling out the daily monitoring forms.
• Troubleshooting any ad creative issues that affect tracking, implementation, or reporting.
• Designing and implementing benchmarks according to performance or quality assurance KPIs.
• Informing the team about alert situations.
• Applying A/B testing on the creative pieces, targeting segments or media plans in order to improve the impact on the distinct audiences meeting campaign goals.
• Analyzing and recommending campaign modifications, leveraging understanding of advertiser and product performance and any improvements to the strategic plan to increase conversion.
• Maximizing performance and ad revenue.
• Providing campaign reports to internal teams, using internal and third‑party sources as needed.
• Elaborating the results and insights reports for our clients and partners.
• Advanced Level of English (C1) is a must.
• Advanced Level of Portuguese is a must.
• 3 years of experience in a similar position within a trading desk, publisher, advertiser ad‑ops/programmatic team. *Profiles with less demonstrable digital marketing experience will not be considered*.
• Minimum 1 year of programmatic Buying experience, with particular emphasis on Real Time Bidding.
• Excellent analytical and problem‑solving skills with strong attention to detail and follow‑up process.
• Strong initiative and ability to plan and prioritize work efficiently, multi‑task, and work well under pressure with minimal direction.
• Data‑driven personality, ability to tell stories based on campaign data analysis.
• Excellent communication skills.
• Understanding of online and digital advertising metrics and KPIs.
• Good understanding and experience of programmatic advertising – platforms, such as SSPs, DSPs, Ad Exchanges or DMPs.
• Experience with analytics or BI tools like Tableau, Power BI, Qlikview, Google Analytics.
• HTML/Javascript knowledge.
• Advanced spreadsheet capabilities.
• Permanent position based in Madrid.
• Strong possibilities of internal promotion in an international firm.
• Competitive compensation package, according with the candidate’s profile & experience.
• Tickets Restaurant/Health Insurance.
• Great working environment.

Join Us!

At Taptap, diversity and inclusion are at the heart of who we are. We believe that different perspectives, backgrounds, and experiences fuel innovation and success. We are team players who won’t go solo, thoughtful collaborators who value others’ ideas, and ambitious professionals who refuse to accept the status quo. If you're ready to make things happen and be part of a company that is creating tomorrow, today, apply now and help us build the future of advertising technology together.