product marketing manager SaaS-платформы

Enfint; Barcelona; Presencial; EUR 55.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity

Development opportunities

Multicultural team

Collaborative environment

Free coffee & beers

Friday off

Descripción de la vacante

BizAway is seeking a Product Marketing professional to own the go-to-market strategy for new features, product launches, and key initiatives. You will define positioning, messaging, and value propositions for different ICPs and personas, and collaborate with the Product team to translate roadmaps into customer-facing narratives.

Work with Marketing to ensure consistent communication across the website, campaigns, and sales materials.

Formación

• 4+ years in Product Marketing, Product Management, or B2B SaaS Marketing.
• Proven GTM strategy experience and execution.
• Strong ability to translate complex product features into clear business value.
• Experience working cross-functionally with Product, Sales, and Marketing teams.
• Excellent written and verbal English communication skills.
• Analytical mindset with data-driven decision ability.

Responsabilidades

• Own and drive the GTM strategy for new features, product launches, and key initiatives.
• Define and refine product positioning, messaging, and value propositions for different ICPs and personas.
• Collaborate with Product to translate roadmaps into customer-facing narratives.
• Work with Marketing to ensure consistent communication across website, campaigns, and sales materials.
• Enable Sales and Customer Success with product storytelling, training, and materials, including decks and battlecards.
• Conduct market, competitor, and customer research to inform positioning and GTM decisions.
• Support product adoption and engagement through clear communication and enablement strategies.
• Measure and optimise GTM performance and messaging effectiveness.

Conocimientos

Go-to-market strategy

Product positioning

Cross-functional collaboration

English communication

Analytical mindset

Descripción del empleo

Описание

BizAway provides technology-driven travel management services and solutions for companies, with a focus on sustainability, smart processes, and the B2B travel and expense ecosystem.

Задачи

• Own and drive the go-to-market strategy for new features, product launches, and key initiatives
• Define and refine product positioning, messaging, and value propositions for different ICPs and personas
• Collaborate closely with the Product team to translate roadmap and features into customer-facing narratives
• Work with Marketing to ensure consistent communication across the website, campaigns, sales materials, and other channels
• Enable Sales and Customer Success teams with product storytelling, training, and materials, including decks, one-pagers, and battlecards
• Conduct market, competitor, and customer research to inform positioning and GTM decisions
• Support product adoption and engagement through clear communication and enablement strategies
• Measure and optimise GTM performance, messaging effectiveness, and product understanding across teams

Требования

• 4+ Years of experience in Product Marketing, Product Management, or B2B SaaS Marketing
• Proven experience in go-to-market strategy and execution
• Strong ability to translate complex product features into clear business value
• Experience working cross-functionally with Product, Sales, and Marketing teams
• Excellent written and verbal communication skills in English
• An analytical mindset with the ability to use data to support decisions
• Comfortable in a fast-growing, scale-up environment
• Nice to have: experience in travel tech, fintech, or expense management SaaS, background in mid-market or enterprise B2B environments, familiarity with sales enablement and revenue teams' workflows, experience with product launches in international markets, ability to balance strategic thinking with execution speed, curiosity, ownership mindset, and strong collaboration skills

Условия

• Attractive compensation, including equity in the company
• Development opportunities with the chance to implement high-impact business decisions
• Multicultural and international team
• Collaborative and smart environment to work and learn
• Free coffee and free beers
• Friday afternoon off