Principal Data Analyst

ZYNGA INC; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading gaming company in Barcelona seeks a Principal Marketing Data Analyst to drive analytics solutions and insights for marketing teams. You will mentor junior analysts and communicate data-driven recommendations to stakeholders. Strong experience in SQL and Python is essential along with knowledge of marketing metrics. This role offers a hybrid working model and generous annual leave, fostering professional growth in a dynamic environment.

Servicios

Relocation support

25 days annual leave

Private medical insurance

Gym facilities

Free language lessons

Formación

• Experience in campaign optimization and LTV modeling.
• Strong communication skills to explain complex data simply.
• Understanding of marketing metrics and KPIs.

Responsabilidades

• Design high-impact analytics solutions and data pipelines.
• Mentor junior analysts and shape the team’s culture.
• Visualize and communicate analysis results to stakeholders.

Conocimientos

Predictive modeling

Statistics

Data visualization

SQL

Python

Herramientas

Tableau

Descripción del empleo

Position Overview

We are looking to welcome another brilliant Principal Marketing Data Analyst into our Marketing Analytics team.

As a Lead Data Analyst, you’ll be responsible for designing and driving high-impact analytics solutions—from developing advanced statistical frameworks to evaluate marketing performance, to building data pipelines that integrate third-party sources, to creating interactive tools that empower partner teams. These are just a few examples of the initiatives you’ll help lead and deliver end-to-end, playing a key role in shaping the technical direction of our analytics efforts. The demands on this team are constantly evolving with the needs of Socialpoint’s and Zynga’s dynamic marketing teams, so it is important that you be able to adapt and utilize your time efficiently.

What You’ll Do

• Act as a thought partner to marketing leaders, identifying opportunities for growth, efficiency, and innovation.
• Mentor junior analysts and help shape the analytics team’s culture and processes.
• Work with the Marketing and User Acquisition teams to provide insights into user behavior and answer key business questions.
• Visualize and communicate the results of your data analysis to senior stakeholders, making data-driven recommendations that support key decisions.
• Apply statistical methodologies to evaluate performance and account for uncertainties in major initiatives.

What You Bring:

• Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualization.
• Understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis.
• Strong business acumen and domain knowledge in user acquisition, product marketing, and privacy frameworks like ATT.
• Strong experience in SQL and Python; adept in at least one visualization tool such as Tableau.
• Strong communication skills — you can explain complex data in simple, actionable terms.
• A team player, you establish effective relationships to work with others for the win.

Bonus Points:

• A genuine interest in people management and leadership development.
• A fast learner, highly meticulous and proactive individual.

What’s in it for you as a Socialpointer?

• Hybrid working model from home and office. You need to live within commuting distance of our Barcelona office to attend important meetings and events.
• Relocation support to help you move to Barcelona, if you’re not already here.
• An impressive 25 days of annual leave, not including public holidays.
• An additional 5 days of annual leave during Christmas.
• Full Catering for Breakfast and lunch at the office.
• Private medical insurance for you and your family to keep your health bar full.
• Choose from the latest iOS or Android device upon joining (phone or tablet).
• Free language lessons in English and Spanish.
• Spotify Premium to add a special soundtrack to your adventure.
• Legendary social events and parties to let off some steam.
• Personal development is key for us: enjoy a significant budget to enhance your skills and knowledge, providing real growth opportunities!

What We Offer You

Coming to work in the office? Don’t worry – we have you covered with onsite benefits:

• Gym Facilities: state-of-the-art gym facilities to help you stay in shape.
• New Office: brand-new office with top-tier amenities, including a professional barista and breakfast options.
• Onsite Physiotherapist: schedule appointments for any aches and pains.
• Onsite Hairdressers: convenient grooming services as part of the Guild perk.

The list goes on, so get your game on and apply now. Please note that applications should be submitted in English.

We are proud to be an equal opportunity employer, committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not on race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, disability, pregnancy, age, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing necessary support and accommodations to qualified individuals with disabilities or health conditions. Please contact us at [e-mail] to request any accommodations or support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram or WhatsApp. Zynga does not engage in any financial exchanges during recruitment or onboarding, and will never ask for personal or financial information over apps or unofficial chat channels. Any such attempts may be scams. Zynga’s in-house recruitment team will only contact individuals through official Company email addresses (e.g., zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs).