Performance Marketer (Freelancer) – Paid Media

Webfleet; Barcelona; On-site; EUR 40,000 - 60,000; Part time

Benefits offered by this job

Flexibility of freelance work

International team collaboration

Innovative work environment

Job summary

A fleet management solution provider is seeking a Performance Marketer (Freelancer) to oversee paid media campaigns in Barcelona. This role requires 3–5 years of experience in digital media, focusing on B2B demand generation and brand building. Working within a dynamic team, the candidate will plan, execute, and optimize campaigns, collaborating with various stakeholders to maximize performance and lead generation.

Qualifications

• 3–5+ years of experience in digital paid media campaigns.
• Experience optimizing campaigns across LinkedIn, Meta, YouTube and display ads.
• Freelancer setup and ability to invoice directly.

Responsibilities

• Plan, launch, and optimize TOF and MOF paid media campaigns.
• Track and analyze funnel KPIs and provide performance insights.
• Coordinate experiments for continuous improvement.

Skills

Digital paid media expertise

Analytical skills

Campaign optimization

B2B demand generation

Audience segmentation

Data-driven decision making

Tools

Jira

Confluence

Google Analytics 4

PIWIK Pro

Looker Studio

Supermetrics

Job description

Overview

Performance Marketer (Freelancer) – Paid Media at Webfleet. We are looking for a Performance Marketing Freelancer with strong expertise in paid media and a passion for demand generation and brand building. You will work in the Upper Funnel Squad at our Barcelona office, combining brand awareness and demand generation to grow Webfleet’s visibility, trust, and engagement among target B2B audiences who are not yet in-market. You will join a dynamic, cross-functional team and report to the squad’s internal digital marketer, collaborating with the SEO Squad, Creative team, and Product Owner.

What you’ll be doing

• Plan, launch, and optimise TOF and MOF paid media campaigns across LinkedIn, Meta, YouTube, Display and Reddit—including amplification of thought leadership content (PR, reports, interviews, case studies, webinars) and support for growing Webfleet’s owned channels (e.g. LinkedIn newsletter and Page followers).
• Build and refine audience segments based on firmographics, job roles, interests and intent signals.
• Run lead generation campaigns using forms, gated content, and retargeting flows to convert awareness into MQLs.
• Track, analyse, and report on standard funnel KPIs (reach, video views, engagement rate, retargeting pool growth, CPL, MQL-to-SQL) and upper-funnel metrics relevant to AI-driven landscapes (e.g., brand citation share).
• Recommend and test landing page improvements in collaboration with internal stakeholders and designers.
• Deliver performance insights to optimise channel mix, creative strategy and targeting.
• Coordinate test-and-learn experiments with the internal digital marketer to drive ongoing performance improvement.

What we expect from you

• 3–5+ years of digital paid media experience running and optimising campaigns across LinkedIn Ads, Meta Ads, YouTube, Display (GDN) and ideally Reddit, focusing on B2B demand generation and brand building.
• You are set up in Spain to work as a freelancer in Barcelona (autónomo or your own services company) with the ability to invoice directly.
• You leverage AI and automation to work smarter.
• You understand the full upper- and mid-funnel journey and translate insights into actionable steps to grow owned audiences and retargeting pools.
• You are data-driven and ROI-focused, comfortable with analytics tools (GA4 or PIWIK Pro, Looker Studio, Supermetrics) to track reach, engagement, CPL and AI-era metrics like brand citation share.
• You thrive in an agile, collaborative environment, comfortable in cross-functional squads and using Jira/Confluence for alignment.
• You communicate clearly, providing performance insights and optimisation recommendations to help hit awareness, engagement and MQL goals.
• You’re a self-starter who loves testing and learning, bringing ideas for audience segmentation, messaging, and channel mix while maintaining cost efficiency.
• You’re detail-oriented and organised, able to juggle multiple campaigns, coordinate experiments and document learnings for continuous improvement.

Why you’ll love working with us

• Work in a fast-moving, international squad closely aligned with SEO and creative peers.
• Culture that values experimentation, speed, and collaboration.
• Opportunity to shape Webfleet’s presence in AI-driven search environments, future-proofing our marketing engine.
• Freedom to bring creative ideas and test new approaches while staying cost-efficient.

The good stuff

• The flexibility of a freelance setup with a high-impact mission.
• Work with a talented, international team in Barcelona.
• Exposure to agile squad ways of working.
• A project at the forefront of AI-driven search and demand generation in B2B marketing.

Who we are

Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. Webfleet contributes to The Bridgestone E8 Commitment across eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. For more information, visit webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet.

How to apply: Please apply and upload your CV. Pre-employment screening might be part of the selection process. We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Notes

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